Category Archives: Modern Visual Culture

Under the Dogfluence

This girl is throwing money at us, right?

One of the PR points repeated in the Under the Dog crowdfunding campaign (disclosure: I backed it) is that these creators struggle with production committees not taking a stab at the global audience, and instead are inwardly focused on the domestic, “moe” crowd. This sounds okay to me, but it also sounds like a truism and misses the point.

I am all for addressing that risk-averseness and the tendency for these funding committees to ride that bicycle, so to speak, that there is no gain if no risk is taken. However I think poorly of the “targeting oversea audience” bit. It basically comes down to how we define anime and why we like it.

In some sense, I work on the assumption that ultimately Japanese fans like a lot of the stuff oversea fans like. There is a huge common ground. The question is more so, how do we tap the wallets of these people, who are probably not going to dole out $$$ to buy a standee, or whatever iconic act of being able to gravy-train a vertical.

In that sense, it’s putting the money before the product. A more natural perspective is how do we enable the creation of “marketed animation projects” in which delight fans per se, but are outside the influence of that creative committee? By “marketed animation projects” I mean distinctly something that’s not like the pioneering crowdfunded project, Kick-Heart.

Kick-Heart (disclaimer: I backed it) is a cool art short (15 minutes) by Masaaki Yuasa and given the amount of work that went into it, I think it’s a fair trade. In this sense we are engaging the production of animation in a pure way: backers pay and get what they paid for. We are literally buying anime. You are not even buying an ad that’s made to sell what it adopted from, let alone buying into some long-term arrangement (eg., being a P, or something about identity politics, whatever) that is more like a relationship than a simple purchase. I’m not sure anyone who isn’t into arthouse-type animations will pay into Yuasa’s kickstarter in a significant way. That’s not to mention, if you will recall, the whole significance of Kick-Heart Kickstarter about funding independence and giving animators good enough pay. It never was clear if crowdfunding can be a solution to those issues then, and even today, but it certainly doesn’t hurt to try. The problem with that is, to me, that becomes a false motive in terms of why a rational entity will put money behind a crowdfunding effort, once the rhetorics and sense of bandwagoning fade away. In other words, it is all idealism, not really something backed by a matter of practical proof.

Of course, I do hope that there are enough of us out there that would gladly fund a lot of anime, over time, via crowdfunding. I just think the four that I’ve backed (Santa Company, LWA2, UTD, and KH; and they’re different from localization projects like BGC, Mai Mai Miracle, Time of Eve, etc.) only indicate that there’s money there. And it’s probably one reason why (of many) Japan hasn’t gone ahead with a more land-grab style production en mass on Kickstarter. It’s a legitimate concern as to how much money per period of time that the crowdfunding community can support in terms of anime productions. After all, anime is kind of expensive to make well. Given the cost of failure on a crowdfunding project (which probably deserve more study from a bizdev point of view), is it worth the while to have more animators pitch on Kickstarter? It’s a real question that we need answers to before we can answer questions that Hiroaki Yura kind of parried about how crowdfunding is an alternative to committees.

Which is to say, UTD is not any of this. To me, UTD wants to create something cool, and the anime is just a vehicle. What I like about their PR, despite their aging assumption on anime fans and fansubs, is that they clearly just wanted to do this anime in ways they exactly wanted. I’m not going to ever disagree with that being a good reason to head to the crowdfunding market. But that implies some things. For example, most likely Ishii has already pitched the idea at some point and he wasn’t happy with the changes. The question is then, why did they wanted to do it? Because, if you’ve read their sales pitch, is because the creative team behind UTD believes in Ishii’s script and ideas, and want to turn it into something. And I’m not sure they can deliver, because that something is not just an anime.

I think here are some questions people should ask:

1. Why anime? And not, say, a video game? This struck me the most relevant after thinking it through. And the answer, as far as I can gather from reading the various AMA or KS updates or Otakon reports, is because some of the creative people wanted to do an anime because of prior experiences, relationships and situations. To that I think it’s great, but also it reflects sort of on the nature of the production. In Ando’s capacity, anime is probably the best format, and I expect that group to hand in some quality work–maybe not GITS movies level but certainly very good. But when you commit to release an OVA, you are kind of committing to a certain release format (Short Piece aside, I guess), a certain way of funding it, and a certain way of marketing it. This changes dramatically once you want to release a PS4 game, or a live action movie, and it can actually address some of their concerns from the funding point of view.

2. Why the assumption that there are enough people out there that would enjoy a 1997-style, GITS/Akira-influenced story? Those are successful anime franchises that failed to monetize in a big way in recent years. Does UTD address this concern? I mean if you are any kind of an old aniota over in the west, you might remember the large number of failed western-targeting anime works that dotted the 90s? Do we really want another Armitage or Appleseed? Do we even want to cater to fans who like Armitage and Appleseed today?  [Bonus: Do we even want to cater to fans who liked Sword of the Stranger? It's a great movie that gained little traction in the USA.]

[Okay, I guess we can even go a step further and talk about making anime on nostalgia and is it really a good idea rather than spend that energy to make something newer, but I don't think we're far enough to make a claim like that.]

3. How are they going to market it? Without the help of production companies how can you reach the not-hardcore, or fallen-out fans who might actually enjoy UTD more than fans who like modern stuff in the post-moe period?

4. What if UTD sucksis not so good? This is the kind of concern that SC, LWA and KH are immune to. The fact that Yuasa is making an anime is already going to bring a smile to my face; even if he drew stick figures it’ll turn out awesome, because the guy is a freaking genius and we measure the output of his work on its merit (ie., Art House vs. Hollywood). LWA episode 1 is “young animators” and there’s no way LWA episode 2 is going to be worse as that limitation is gone. And at worst it’s not going to be worse than Kill la Kill as far as an animation vehicle, so that’s a baseline guarantee because of what we know about Trigger as a 100% Trigger production. In KH and LWA the backers are literally buying animation for animation’s sake. UTD strikes me more like “hey Ishii has a cool idea/script and these pro animators want to do it, let’s let them.” which is perfectly okay but it really requires a lot of faith. CANAAN comes to mind. And that’s sort of the ironic complication about UTD–part of it is about the hype, but the hype works against the clarity to ascertain the quality of the production. In other words, if Yura and company took the money and created something nobody liked, they still have to be okay with it. We have to be okay with it, even if that’s not what they’re selling anymore. Is this true?

I don’t want to come away being negative, and there’s a good reason not to be. UTD is actually the kind of anime kickstarter that is more anime than most. By that I mean the UTD crowdfunding addresses directly the problem about making “anime” as we know it. LWA and Kick-Heart, to me, is not what people think when they think about anime. It’s not televised and it’s not a marketing campaign to sell crap. That UTD kind of wants to not be such a thing but is kind of asking people to fund it so it can behave similarly is a direct challenge to that committee-based production model. This is the real crowdfunding anime against the machine, guys.

PS. What if Santa Company tanks? Answer: It is impossible. Santa Company is an anime about kids and Santa Claus, it’s a bulletproof concept like cute babies or weird Japanese animal mascots. And maybe that’s a more honest approach: the buzz words used for UTD triggers. As an anime fan who’s been around since Akira, I lost track how many crap shows tried to use that moniker to sell itself over the 25+ years since. I’m not so sure those marketing terms are any good; actually the fact that anime fandom in the west are still stuck on it is a troubling sign. And to be less unfair, that includes fans who tried to describe shows using that word, or just because a certain staff worked on Akira or Evangelion or Bebop or whatever popular works these animators have connections to. Calling me a skeptic is a truism, and it’s important to see UTD for what it is. Thankfully it’s nothing that terrible.

PPS: Kickstarter for UTD, ANNCast, Live Stream, Reddit AMA, Otakon stuffs?

PPPS: Here’s something fundamental about the way I see anime. On this blog, I tag my anime as categories and via WordPress, I use a parent category to track all these names for shows. The parent category is called “Franchises.” I realize this is not how most people look at anime, but somebody’s got to do it. I like, and it tickles, that UTD’s marketing bucks my way of doing things from the get go.

Who Do You Hate in Love Live?

I actually like everybody.

cotoli minami

But I understand the role in viewer antagonism. After all love and hate are related emotional responses that require a high amount of engagement. It’s a lot more telling that I am merely “like” and not “love”–a form of affirming indifference. Arisa was my MVP from season one, and at the least I’m glad season two tried hard to develop the group. I mean after all not everyone in μ’s had spoken roles in every episode of the first season, and most of the non-second-years didn’t get their time in the spotlight.

Speaking as an unabashed Maki/Pile oshi-type, though, it’s characters like the moms, ARISE, or even the LLSIF normal students, that really rounds out Love Live as a franchise. It’s little things that helps Love Live gain fans. I really enjoyed Rin’s episode from season two, but I still still finding her largely indistinguishable from Hanayo; it was the episode and the way the story told itself that I loved, not as much everything else. Nico’s whole deal is a good twist on a welcomed trope in season 2, but as you can see I still can only pin it from that point of view, a meta analysis of tropes in a way to draw positives from the widest base. She deserves better, someone who likes her for who she is. “Washi Washi” is probably my favorite meme from the show, so that tells you how opposite I stand apart from Author on the haterade gulping, probably because it’s one of the more risque, and risky, things in the show. For something that goes out on a limb, Love Live takes a very solid, conservative approach to entertainment.

But thanks to that approach, many of the little jokes in Love Live are quite fun, even things that are just simple (if deep) character traits, like Hanayo’s love for rice. Just reading about how the Cotoli-face meme come about tells you just how precisely people mine this idol stuff. It’s a calculated payload with significant thought behind it. Love Live’s math is a little easier to understand from the outside, but it doesn’t make it any more or less appealing for people who enjoy it or find it repulsive, respectively.

It shouldn’t surprise anyone that I love the same things in IM@S and all those other idol shows. The Haruka-Chihaya ship and Yukiho’s shovel can go a long way to make some funny, and they remains one of the most memorable IM@S things I’ve seen even today. [But that doesn't go even half the distance to the goal, which is a story that I've documented on this blog well enough over the years, I hope.]

So yes, my two sides of a different coin are indifference and like. Love Live is fun and enjoyable, and I’m glad for it and how it engages even more people in a way that as a seiyuu idol fan, I would approve. I feel like this mutually beneficial relationship also is built on equal distrust in that we are engaging at length with media companies selling prepackaged feel-generators, at Japanese prices. At least, that’s sort of my base line approach to all of this. In that simple way, I am grateful for all that Love Live has done via the mobage and through both the fans and Lantis/Bandai/NISA/Bushiroad/whatever. You don’t have to pay a single yen to “enjoy” silly Chinese people kowtowing to dumb signs!

Argevollen’s Fog Episode

Obscure IM@S reference

When someone asks me for a bad anime, I probably won’t point to Argevollen. It’s not a good anime either, so I’m not sure where precisely it occupies in that continuum between remarkably bad anime and maybe even above average anime. Mediocre? Maybe just average?

Argevollen does provides entertainment with a target audience in mind, and it’s not quite the same core Japanese otaku demographic. Well, I mean, it is, but I think a lot of people enjoy a semi-mature story about this science fictional setting, steeped in the routine fares of war with Battletech-like robots. Speaking of real robots, this is probably the itch it scratches personally. [The show also prominently feature traditional tanks, so take that as you may.]

There is a recent episode where the merry band of protagonists resupply, repair and relax at a countryside village just behind the front lines. Think of a rural Japanese town with 5-story buildings and a shopping street, with the full conveniences of modern Japan. The antagonist faction makes a surprise advance on their village, and the troops hastily evacuates the village while repairing their precious prototype robot, making a last-second retreat across the single bridge connecting the village and the path away from the battle lines. In the first half of the episode, the protagonists visited and enjoyed a hot spring in town; in the second half, the battle in town took advantage of seasonal fog to make the retreat less deadly. It’s hard to explain how these two halves are connected by words alone, so here’s some fog.

Argevollen ep10

Argevollen ep10

It’s times likes this that when an otaku is being pandered to, I don’t really mind. Yeah, unfortunately this is partly because the show is not good, so you have to enjoy what you get, but given how Argevollen is distinctly not a fanservice vehicle of the stereotypical sense, the few scenes of female (and male?) nudity really stand out. What’s more, this sort of humor is baked into the show, not unlike how a rum cake has flavors of rum. How to acquire a taste for such humor is the least of Argevollen’s concerns, should anyone be concerned on how well received these kinds of late-night TV anime would be. I mean, I don’t even know why I appreciate dry, subtle but remarkably silly things like this. Perhaps this is just yet another example of how one can approach a show as it is and enjoy it, despite its lack of redeeming or remarkable qualities.

In Context of Giant Robots: Captain Earth, Aldnoah.Zero

[There are some spoilers for Aldnoah.Zero and Captain Earth.]


Continue reading

Summer 2014 Mid-season Check-in

What style of hip hop is this? I mean, what it sounds like is that there’s a basic melody that somehow got strong-armed into a southern hip-hop style by whoever is arranging this mess of skinny-arsed girly Japanese idol seiyuu talents? What ftmm I mean seriously. Keep it at “ニー to the ソ” please. Anyway. It’s j-trap?

I just want to begin with an anecdote. During the weeks leading up to Otakon I was pretty burnt out of going to cons and doing “have to do” things that aren’t really “have to do.” Namely like, blogging, writing for Jtor, etc. I kind of just want to stay home, watch lives, play OFA, catch up on anime. But that wasn’t meant to be. Instead I ended up doing cons and all the stuff associated with that, plus a lot of hours at the day job. The result was for at least a couple weeks I had to really pick and choose what I watch on a Thursday–that’s often the last day I can watch anime freely (as weekend meant partying it up somewhere) and for all of my backlog, I have consistently went to Locodol as the show of choice.

I want to think that is a ringing endorsement for Locodol. The cute show is surprisingly educational and it really does a great job managing my expectations. That is, I didn’t expect much to begin with, and still don’t. In that sense Locodol is even thematically consistent–who expect much of local idols anyway? Turns out the anime about local idols educate you as much about them, and is surprisingly competent and enjoyable, just like a good local idol act.

At the same time I want to compare that with Nozaki-kun. For me that show is the same schtik but with an entirely opposite approach, as it lampoons a hallowed genre of anime/manga that leaves me with a lot of unmet expectations. Yea, I already “got it” that it’s all the same, because unlike local idols, shoujo manga as a genre has been around the mainstream consciousness for decades. By episode 3 I was already dead bored of it, and it sounds like things hasn’t changed. With that said, by all means it’s an enjoyable show, just not worth my time.

Which is again, to say, I don’t think that endorsement for Locodol is actually that big of one. I don’t know about you but when I watch anime I think about what fits my present state of mind and condition so I can enjoy both the time I spend watching said anime and the anime itself as best as I can. Given a tired, fatigued, and burnt-out person, something light, humorous and mentally engaging works well. Which is to say, again, when I only watch Zankyou no Terror when I am bored doesn’t mean it’s on the bottom of my favorite-things-list this season, it just means it cures boredom because having Megumi Han talk down like a psycho villain is kind of fun. And honestly learning about hipster anime is somewhere not very high on my list of to-do. I still have a lot of Space Dandy to catch up to.

So it shouldn’t surprise you that I haven’t caught up to Dandy (see earlier comment about “have to do” but aren’t really) and instead I’ve been watching Argevollen. It’s the sort of show that I like in the 00s, so it’s nice to see that here despite the rocky start. I basically dropped that show and picked it up again because episode 4 was so much better than 1-3 (put together)–or that the first three episodes were kind of terrible, and episode 4 was okay. And things kept up with that pace at least up to where I stopped last.

Similarly I’ve been watching Akame ga Kill. It’s not terrible, it’s not great, but quite rewarding to watch. Similar to Aldnoah.Zero, I guess, minus the neck-breaking pacing and silly writing. The quality of writing on Aldnoah.Zero is a mystery. It’s clearly not bad, in the English-teacher-grades-your-paper-a-C kind of bad. It might be bad in a tumblr-is-problematic kind of way, but it hasn’t tripped any warning flags for me. So I guess calling it silly is the most accurate thing. On the other hand, there aren’t such internet nonsense to distract you from Akame ga Kill.

I’m kind of watching Sabagebu, but it’s gotten a little old so I’ve put it on pause. Maybe if I have to plan a road trip or a long flight and have to catch up on shows, I might give that a shot. Sure doesn’t put me to sleep as fast as Monogatari series. Also I appreciate that it’s an anime relatively devoid of sexual fanservice. That makes watching the show easy in public, like on a train.

Speaking of trains, I am actually up to date on Rail Wars. It’s terrible, cliched stuff, but the production values are okay and there are some interesting aspects to the show. And by interesting I just mean Vania600 (and trains, obviously) and the nice seiyuu cast. I still wouldn’t recommend this to anyone, but it sure beats watching Blade Dance or something for the seiyuu. [I am not watching Blade Dance (drop at 2). I'm not watching Momo Kyun either (drop at 0).]

Now the best, and I mean that in a very sincere way, seiyuu vehicle this summer, if not all of 2014 (except WUG perhaps), is Hanayamata. It’s outright the best of what Chihayafuru can offer visually, and on top of that you have moe out of the nose, and then there’s that music video for the OP. I think I died a few times watching it. The anime itself is heartful, if also clumsy. But that just adds to the moe. I recommend it for people who like that kind of shoujo-y material. It’s like back during the Love-Hina days people would either ask or state outright that Love-Hina is shoujo. Would people do the same for Hanayamata? I hope not. But that shows how far we’ve come along. Oh, there’s this music + dance aspect to Hanayamata too, which is more like cake on top of cake than icing on top of cake.

I also can’t help but to make comparisons of Hanayamata to Chihayafuru. The Madhouse production styles and influences aside, both are about very Japanese things that foreigners probably don’t know about. Both are about forming a club and all that jazz, too, but one is probably less accessible than the other, and one has that sports stuff the other doesn’t care for.

I also can’t help but to make comparisons of True Tears and Glasslip. That one is fully warranted, if not almost intended. It has so far all the problems with True Tears except the two worst things (harem structure, incest…although for some those are desirable I suppose) and most of the good stuff about True Tears except several of the best things. It has upgraded from “none” of the best to “several” because last week’s episode there was a repeat of naked unseen gymnastics. Unseen fanservice is by far the most extreme. Unfortunately I’m not sure what else to say about this twister from Junji Nishimura. I suppose you can chalk one up on writing a script that is realistic yet unrealistic, which is something all too rare in late night anime.

As for the other non-sequels that I’m (not) watching this season, I never got back to Barakamon, although I think enjoying it at episode one is good enough. I did get back to Jinsei, Tokyo Ghoul and Tokyo ESP. I think I will enjoy watching them, should they be on Crunchyroll or something. Sorry, FUNimation. This season especially, pretty sure I watch 90% of my anime via CR Chromcast, Android app (LTE streaming works like half the time on my commute), or at other people’s homes. Only when I watch Terror and cap Hanayamata on my PC, that I watch anime on the PC. Or when I work from home and can have that luxury, I guess. I’m not going to pay an extra $10 so I can watch some average-tier anime ad-free when I’m streaming on the go, mainly because I can always watch CR shows already that way.

Not to mention they’re finally bringing over more Vita games I enjoy. Better remember to preorder Project Diva 2… For what it’s worth, Akiba’s Trip (2) is not incredibly terrible. Just like the anime I like to watch?

Anyway, Tokyo Ghoul is the one that intrigues me the most, but I didn’t really enjoy the first two episodes at all (other than Hanazawa being who she was). Tokyo ESP got me with the first episode, but it’s the only episode any Ga-rei fans need to watch out of obligation. I might try both shows once more of it comes out and I have a gap of free time (yaominglaugh.jpg).

Jinsei, on the other hand, has this.

Which reminds me, I better work on that idol presentation, I finally got the narrative down. I haven’t got my eyes set on any of these five, but they tend to drift to Ayaka Suwa, whose Million Live character I happen to main.

PS. I am watch a lot of continuing shows too. Some feel like stand-alone 1-cour things like Ilya and even SAOII. Speaking of which while Kiriko doesn’t cut it alone, SAOII is not a bad watch so far. Also glad we’re finally on the TIM WAKEFIELD arc in DiaA. I have my own thoughts on the knuckleball in this context, so I want to compare notes thematically here. I’m also dropping some second seasons, like Free S2.