In Re: Tsumugi & Saki, New IDOLM@STER Million Live Cast

Basu actually captured my thoughts more or less the same. But I think it helps to take a higher perspective.

The big picture view, well, is idols are Gundam. Bandai Namco is shepherding these larger and larger IPs to create content and make money. The trend for this particular market space (otaku like myself) has long been a change from making money by making media to making money by selling an experience, thus leading to the rise of a live-oriented way to pitch your 2D idols. And idols are a natural and built-in style of content that can be used in this way.

However IDOLM@STER is probably the longest standing and actively produced 2D idol property, at least in a post-00s, 48G style kind of way. The way the series evolved over the past 11 years meant that the producers of the series had to overcome different and various challenges, and take on more that are yet to come. I think the Yukiho swap series of events is the guiding data point on any consternation regarding Taneda Risa, and I think everyone who has been through it know that having the idol take a year or two off is something the IDOLM@STER series, at least since the beginning of the mobamas era, can deal with.

The real challenge, from a personal point of view, is the reconciliation between the two aging card-based mobile games to the new, full-feature rhythm games. On a business level it makes no sense to stop the classic Deremas game. It’s money on the table, and another way to put out content for a series, that I think, is bottled up in terms of its full potential on the content level. They were able to leverage this to throw in 876 Pro stuff and still periodically add interesting content there. But what is its role outside of that? It seems not just quaint, but kind of irrelevant. The current Million Live game, too, will hit that same crossroad.

Since I think it’ll be a business decision, it seems unlikely to see the classic Greemas game go away as to leave money on the table, but with the newly introduced idols, how will Tsumugi and Saki meld into Greemas? It’s an unique situation that oddly only the 765Pro games had to face, which is adding Takane and Hibiki in SP and still not able to produce them in the arcade version. But obviously, Bannam has now the power to retcon the Million Stars, as the cost of doing so is much lower versus doing it back in the arcade days.

Which is just to say, this does feel like when Takane and Hibiki was added to 765Pro. It’s not clear to me why Takane or Hibiki was added, but if today’s trajectory of the 765Pro seiyuu is any indication, our two new Million Stars will be able to shoulder a larger share of work in the future as more and more of this generation of Million Stars move on to having babies or what have you.

Well, at least on paper. There are already 37 Million Stars. It would be weird to not able to call up, I don’t know, 6 of them, at any given time, if Bannam needed to do an event. Maybe a more ideal way to channel cute young voice actresses is to churn them in this mean, sprawling, 2D seiyuu idol machine. I have been thinking about the difference between CG and ML in this way, where our set 37 Million Stars were all auditioned and recruited from the same generation of newbies. CG on the other hand recruited from the full poll of newbies every year, so both it allows CG to get a fresh boost of new blood every so often, and allows the cast to draw from a much bigger pool, and potentially pulling in a wider fanbase (from seiota point of view). Of course the downside is that the Million Stars have a different chemistry, as result of this, than the Cinderellas, but maybe that’s not as important when you’re already at 37 people strong.

The impact on team chemistry will play out in the long term. Nunu, Haramii and Azumin are the faces of 765Pro today, in a way, because they are in a lot of the more recent events versus even Eriko and Mingos. This is possible because even Azumin has been with the franchise for over 6 years now, and as I can testify from 765ML TW, she fits right in there with the other old ladies. Looking back, the seiyuu changes and additions to 765Pro were bumps in the road, not drastic landmarks where the series turned towards a very different direction. I’m somewhat hoping this is the case for Million Live. However I think the concern over seiyuu that I have is dwarfed by my concern over the franchise as a video game IP. Perhaps the arrival of Project Fairy signaled the end of the Arcademas era and the start of the mobile gaming for the franchise, and perhaps the arrival of Saki and Tsumugi signals the end of greemas and the start of “hey we’re just gonna copy Deresute, don’t mind us.” I hope that’s all there is to it.

And to just be super honest here, I don’t want to put my money into two Million Live games. It would be really nice if they can just fold the old game into Militheater, even if that’s probably not going to happen. Realistically speaking I’m just going to spend in both, so I am my own worst poison.


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