Loot Box Situation, Whale Perspective

The Star Wars Battlefront II Loot Box Whine situation is one thing, but I have thought about this a lot over the years, as a transition from someone who only knows about gacha games into someone who whales in gacha games. I have my own take on this, which is microtransactions will invariably be a part of life for a lot of gamers, because that’s where the business is going no matter if you are AAA or the most indie of indie game makers. As business models revolving around various styles of microtransaction matures, we should see more significant and mature design philosophies and best practices emerge.

That is if people who make games get a clue. I think for the most part, the people who cut their teeth on the various app stores with F2P models do today, at least as a business. They wouldn’t be in the business otherwise, since that field is quite competitive. It’s a different ball game with AAA for sure, as the constraints are different.

I guess I can start with some disclosures. One of my dayjob’s department (which I’m not related to or work with) actually publishes F2P games and deals with some microtransaction. They are big on narrative driven games powered by subscriptions, where a customer on the plan can get new content on a regular basis. Subscriptions are really the way to go for certain markets where the mentality is a lot more entrenched against gacha, or due to government regulation on gacha, things are more limited.

The fundamental psychology behind player emotion, satisfaction, and gacha is interesting, but the game design side is also very interesting. Most of the interplay between psychology and design in gacha-style games are no different than any other game. You want mechanics that evoke positive emotions and behavior that drives player interests forward, and you build a content delivery system along that to create positive feedback and further emotional and behavioral reinforcement. On the flip side, you want players to have agency yet gate content reasonably with some metric to reward user attention, play time, skill and spend.

There is actually space for negative reinforcement too, I think, but in very limited cases–I see this the most in Korean and Chinese online games now where player simply just grind for the most part, in a sad way that mimics an outlook of reality that is unpopular in the west. In short, simple and repetitive completion rewards those who can put in the most time playing, and reinforces a sense of fairness and achievement through predictable, simple labor as a form of escapism. The model is attractive because the development is simple and the content is piled on linearly. In a way I feel this is the approach Battlegrounds II is taking.

On the flip side you have a game like Deresute, where gacha is the beginning and the end and it’s really like gambling, in that the stuff you want is gated inside the UFO Catcher machine of bling and glam. It’s great fun to hit a jackpot and this is part of the game’s draw. On the far side of the digital idol-casino-resort is all the rhythm game machine you can play rhythm games, or a game of house, or watch idols dance. Each section of the game is its own draw that are tied together thematically by a cohesive franchise.

Basically, try this thread.

I think a basic understanding in terms of free play versus paid play tend to come down to being able to get what you want easier. In these idol gacha games for example, the goals tend to be the collection of some or all idols, and/or creating strong teams or specific teams or outfits for the rhythm game part. Free players just gain idols at a slower rate than paid players, and strongest cards are gated more so for free players (needing to roll). The strategy is either you spend your currency in ranking to get fairly strong but effort-based characters or you save more of it to roll. The efficacy comes down to pricing and availability of the ingame currency, as well as how competitive the game is for events (which is tied to how strong or desirable the reward is). This is where you balance player perception of “P2W” by making a big enough of a separation between winning competitively in rhythm games and winning in the casino in your idol-casino-resort. (It isn’t in Battlefront II but western gamers don’t know the difference, partly because the play paths are unusual for a AAA game and it’s obfuscated (intentionally even) by the game design choices.)

This really leads to one thing: explaining the loot in the box. In Japan rates and results of gacha is available by law. There are some loopholes to this (see: building ships in Cancolle or Azur Lane). There are some downsides to publishing your rates, too. But there are upsides, which is people can figure out how to play your game right in terms of how the gacha mechanics play in player progression. This isn’t clear in Battlefront II by design. Furthermore, having the probability and rewards available is just less sketchy and people can take you to your word in terms of rolling the die, and gives developers and publishers more credibility. You want this to not be like actual gambling in reality, in that people are doing it because they don’t know what they’re doing, that it’s done sometimes coercively, that people don’t trust the system (especially when it’s unregulated). You kind of actually want it to be like actual gambling, in that it’s fun for some, and the odds are well known. In other words, microtransaction games can be the best of both worlds–or at least a bit better than each of them separately. Developers can get paid no matter of their games’ scale, and game designers and players can embrace the RNG for mutual benefit.

I think this has to happen first by devs knowing how to extract pleasure for microtransactions in a non-zero-sum kind of way. Which is to say, you have to treat all your customers like customers, because paying customers are only going to have a good time only if nonpaying customers are also having a good time. It’s not like video games have real marginal costs, so this is entirely possible, and is actually what happens in many of the best F2P games. It’s a real pity that this hasn’t been the case in the earlier days of microtransaction, firmly planting the concept in the negatives in public.

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