The other day I read that Miku pitch from that Idea Channel show (which hangs with the PBS tag) and I was like, yeah another show mining eyecatching fringe otaku taglines. After watching it, though, it’s actually an honest investigation from a music perspective. Too bad it’s so short that you can’t really get much out of it.
I guess it’s not unlike console gamers and their alleged alligence to certain platforms, or lack thereof. I buy consoles purely based on the software. That’s why I own a 3DS. But I also buy consoles based on other considerations too, which is why I have a PS3. This multiplicity in terms of how and what makes sense to spend money on is something I believe most folks share, given that they have enough resources to consider different means of rationalizing their spending.
Do we treat these idols the same way? Identity aside I think the way we derive enjoyment from popular entertainment isn’t unlike the way we derive enjoyment from, well, consoles, which are also pop entertainment channels. In that aspect maybe Miku is just like one of the other typical, flesh-and-blood idols. In that aspect maybe it really is all about the music (software) for some people sometimes. But of course, the hardware matters too…
Rather than Lana Del Rey, I think someone like Shokotan is probably a better comparison. But then again how many top 10 Oricon albums did she sell versus Miku… Well, the comparison sticks for either one of them. The hardware will appeal to somebody, the software, who knows?
I think for every Sharon Apple reference made for Miku, rather to think of it as some kind of silly “old school nod,” I think of it as an itch that is unscratched for ages. I’d go even as far that when Priss and her Replicants a few years prior, or even in Gibson’s Neuromancer line of novels, this itch was already a thing. Miku happened to scratch that itch. Perhaps not applied head on, she does help relieve some of that energy people have in terms of creating and projecting and identifying with some thing they want to be creating/identifying/etc.
Which is all to say, as an idol, Miku is for real. It’s just that it is we who write her story. Kind of like an open-source idol of sorts, and the repository is made of memes and moonrunes.