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Popular movies and video games have long since been correlated with productivity loss. For example, popular science fiction franchise Star Wars has been the lead in this category, when its blockbuster film launches lead to countless students and employees to call out to go to the theaters on release day. Similarly, the recently launched Japanese video game, THE IDOLM@STER: Shiny Colors, cause millions of dollars in loss productivity, following its recent launch last week.
In a stroke of genius, the developers of Shiny Colors limited the game for play to Japanese internet users only. By region-limiting the HTML5-based game platform, Bandai Namco has saved an estimated $50B USD in productivity loss, experts say.
The free-to-play video game platform is the latest entry in the popular franchise, THE IDOLM@STER. The Japanese-gamer oriented properties started in 2005 and has spawned countless video games, TV shows, movies, and tie-ins of all kind, such as a mixed-reality VR theatrical show. While domestic audiences still beared the brunt of the damage in loss productivity, the prudent business move limited the damage to just Japanese domestic businesses.
“It is a noble sacrifice,” said financial analyst Akihiro Nakamura from UBS. “The joke was that the devops were going to all call out sick and play during launch, but the region blocking already saved us millions across our Americas and Europe branches. Despite their best efforts otherwise, Bandai-Namco is still going to boost their prospective stock price for this fiscal year just on the preliminary revenue projections.”