Here is another topic that I have a million takes and I have to time box to get this out. And I did it in only three hours. Anything is possible.

In the overall context of 21st century Japanese media-mix content mills, we have to judge things on a sliding scale. By that I mean here is a media property (the Million Live anime, or Miriani henceforce) that is probably best described as a way to on-ramp new players into one sub-brand of the IDOLM@STER family. By players I mean there’s an ongoing (F2P) mobile game which is I think best described as a way to engage with content that is regularly updated. That in its own is a major context with its own baggage, many long-winded blog posts, et cetera. You can find some of them on this very blog, for links to a thin slice of these here.

Yes, gacha games fund all these extravagances. As a Umamusume player (and fan) there’s another blog post-to-be (or a draft to be discarded) about the interaction between Uma and IM@S content and fandom, because with Million Live I see the parallels right there. There is also the oft-unspoken backdrop of children’s entertainment and just how much Aikatsu I see from Miriani, and why there was a big exclamation on top of some folk’s heads (like mine) when they said it was “nichiasa” or “Sunday morning cartoons” when they first announced it.

It is a long journey from the smokey Japanese arcades of the 00s to Sunday Morning TV Tokyo 10am time slot in 2023, but that’s not what this post is about. That said, being a Sunday Morning Cartoon means more than just the time slot, but also that the show fits that time slot. This is to the detriment of many English-language internet viewers that you can find, like this reviewer. These are the (cloth in which you cut a ChihayaP from, but I digress) type of people you’ll most commonly see. To them idol anime is not just Love Live and IM@S, but things like Selection Project or (I shudder to think) Chance Triangle Session. Those are fine shows, but on this “sliding scale” those are all the way at the other end of the scale, the irrelevant otaku bait end of things. Where are all the Precure, Pripara, and Aikatsu people? Do the average proto-ChihayaP understand there’s more to IM@S than emo-emo vibes?

Which is to say, unfortunately you can, and should, still square Million Live with the original IDOLM@STER TV anime and the subsequent Movie, both which are celebrated and officially marketing material used to promote the Million Live anime before it started the theatrical run (what). And as someone who was able to enjoy that “golden era” e? tempore… I don’t think it is the best decision, but it still made all the sense in the world.

Which is just to say, a Million Live anime in the nichiasa form with its 3D anime style (lovingly crafted I might add) completes the rehabilitation of the property from Mami singing Agent Yoru o Yuku on NicoNico Douga to, uhm, Asterism singing dear… It may still be performed by someone U149, but it’s actually rehabilitated? All I am trying to say is, the more things change, the more it stays the same. It’s like the IDOLM@STER stuff, but in a different packaging, probably one that’s less suitable for the average adult anime viewers from the west.

Over the years since Million Live Theater Days has gotten from this weird “baton-passing” game where the 765PROAS team getting to chill off from their 10 years worth of hard work to the 37+2 kouhai members, it has gotten more, I think anyways, female-player friendly, more trendy, and more mainstream-sensible. Maybe that also alienated more players who liked the older stuff, and players who might find one of the other IM@S franchises more to their liking, but that carved out the niche for Million. I think this will come to the fore even more when Shiny Colors anime come out very soon… But comparing that with the U149 (as in the unit) anime which stuck closer to the original animas formula (because there are few enough of them) it’s pretty obvious Million Live anime is going somewhere else.

Unfortunately, this means unless you are already on the bandwagon for awhile, Miriani might be surprisingly not-your-taste. And that’s fine.

Again, to zoom out a bit, IDOLM@STER as a franchise is going to be 20 years old in about 2 more years, which by any reasonable measuring stick, is way too long for an otaku property given that it is active this entire time. Do you consider Gundam an otaku property? Or Macross? We are getting to those franchises’ level. Million Live is its marquee “glue” that connects 765Pro to, uh, Profit, I guess, so it really has to walk a high wire act that is the high road.