Category Archives: English Language Modern Visual Fandom

Adjusting Expectations Against Impressions, or Rape as Plot Device

Over the years I’ve been getting better and setting expectations that are realistic and are often met, when it comes to trying out new anime. Sad to say, often this means “lowering” the expectations against hype. The good news is that there are still shows on a regular basis that meets some of my expectations, or even exceeds.

Also, over time my goals with regards to expectations have slightly shifted. These days my primary goal in having any expectations at all is to increase the enjoyment of a particular encounter with a new show. Realistically speaking it just isn’t any fun to be pessimistic.

There may be other things in play in my case in which helps me adjust expectations, such as my tendency to not be familiar with the source material unless it’s that once-a-blue-moon light novel that I’ve read ahead of time. I think I can handle adaptations from books; Hollywood has prepared me well. I can’t say much about manga or, good luck, video games. Well, I guess I do read a handful of manga, but in the past half a decade or so, there were probably only one or two manga that I’ve read before I saw the anime of, like Bakuman. The end result, for that Bakuman adaptation, is that “the manga is just what you need to read.” And I think watching the anime about a couple’s promise to get the man’s manga adopted into an anime so the woman can voice act for it is way too meta. Reading the manga? Just right. More pertiently, I put my anime in one bin, and the manga in the other. I am just not a manga person, I guess.

I think there are also reasons to believe adaptations are better off judged on its on merit for more accurate adjustments on expectations. The reasons can come in a variety of ways, from being totally unfaithful to source material, to source material being unhelpful to predict the end result, to the fact that it can completely overshadow the adaptation. Of course if you are coming to an adaptation for the reasons that it is connected to the source material, none of what I said makes would make any sense. But in that case you are basically a fish in a barrel and don’t have much of a choice, right?

The other notable thing, which we have a great example of this season, is targeted marketing and why they are targeted. I think it’s easy to get hyped up on a show like Star Driver, because it’s got your typical alternative-mecha vibe all over a mainstream sort of package. It’s a Sunday morning cartoon from BONES. The only thing better would be if it was from SUNRISE. Or is a GUNDAM anime. (Or, for that matter, Sket Dance.) But that is hype for everybody. On the other hand, while most people won’t give two-poops about PA Work’s 10th Anniversary project Hanasaku Iroha, it has just the right amount of hype for just the right kind of people that it is rather highly anticipated from certain circles (namely: emofag-sakuga types, like me). It makes a noise of a drop of a pin outside of those circles (well, it is a SU FEE AH animu, so you’ve got that factor). Despite its stellar pilot episode, I don’t think anyone who didn’t care about the show before would care about it until they were told to go watch it. But it was exactly how targeted hype can make a positive impact on expectation for someone like myself.

Hype can also be a negative indicator for setting expectations. Like the Persona 4 anime that just got announced. Because, well, there’s this thing called a track record. But more importantly, the hype is basically purely from the fact that Persona 4 is well-liked. There is little in terms of the animation production itself that is worth being excited over about. Usually this is a tell-tale sign of suckage.

The real question is, would it be worse than SofuTeni, to put it in perspective of the very present? I think most people do not get Sofuteni enough to be a good judge, so let’s just leave it out there: it’s a softcore…show, as you should expect. So it shouldn’t be surprising to see the content being as is. I mean, there are good reasons why people prefer hardcore over softcore as a matter of principle, after all, and I don’t just mean pornography. But some people don’t have that preference.

I think this season has been a good example (or in other words, challenging to assess realistic expectations) of a variety of things that can go wrong in guessing how a show would be before it airs. Another example would be shows like Tiger & Bunny. Who knew what it was? And maybe, who knows what it is? I think it is a huge mystery, and it isn’t even a very mysterious show. Much like the still-anticipated Madoka anime, part of what makes it charming is the whole mystery behind it. It’s another reason to be cautious about your expectations.

In the more bizarre, circumstantial sense, you get shows like 30-sai no Hoken Taiiku where it could be very enjoyable…if it was not censored all to hell. Maybe it is reason to pick up the source material, or better yet, the eventual uncensored home video release. But there’s not much to fight against arbitrary censoring. I mean I knew it would be censored, but not to this extent. So that’s a downer example: the stars aligned but it was censored.

I guess I’m ruined by Qwaser’s AT-X/web release.

To steer away from porn (again), my expectations were pretty spot on for A-channel and Nichijou. The latter was especially true-to-notion and KyoAni’s brand of humor. I find myself surprised slightly by just how much I was wishing Nichijou to be Lucky Star’s stead, and Lucky Star to never have existed. A-Channel was also surprising in that it is weird in a hard-to-describe way, which made it remarkable [albeit not much else]. It’s hard to be disappointed by weird Japanese 4-koma anime adaptation if you were expecting them. I mean, why wouldn’t anyone be expecting that, right? [I think I shed a single tear when I saw Studio Gokumi’s name showed up somewhere, but that’s beside the point.]

Or for that matter, Sengoku Otome. I guess I’m not quite done with porn yet, but maybe I can take this opportunity to revisit Samurai Girls, as it did that porn thing much better, with more pizzaz. Even in Rio’s case, they really were pretty creative with some of those battles. Perhaps it’s just an example of “you win some, you lose some,” as Time Paradox Battle Maids of WTF (which would be a superior title) was somewhat of a disappointment. I’m not sure if it is a cultural bias, but plot with your fanservice anime? I don’t really need it, but there is a tendency for those with it to do better than those without. Too bad it’s hard to tell if there will be a plot or not in that kind of stuff, ahead of time. Especially when it sacrifices the actual selling point of the shows for the plot points.

That, and among other reasons, is why I recommend having little to no expectations at all before going into a new season of anime. I realize it’s not a practical solution for everyone–instead spending the 5 minutes or whatever it takes to read some first-impression post or a teaser fag-chart, or even the 2 minutes it takes to see a trailer, it’s probably more effective to just watch the damn thing. No expectations, besides the absolutely necessary (genre, target audience, format, notable creators involved). It would have salvaged your 20+ minutes if you watched OreTsuba (and waste another 12 episodes worth of your life trying to follow it this season), and you could have looked up what it was after you saw the first episode (like any sane person should, should the show interests him). Just do it before the rape cliffhanger, for the love of all things good.

I mean it’s beyond the language barrier even. Not to mention most of us don’t scrub clean of Japanese-language sites that speculate on this stuff and get our Japanese brethren’s consensus first, but even then stuff like censorship can still screw with you. It’s tough.


Last Christmas I…

Just going to toss these thoughts down before they fly away with the Spring breeze.

Kore wa Zombie Desu ka? – Korean Zombie Desk Car – It’s my most enjoyable, uh, romp this season. It has just the right kind and right amount of randomness. It’s the sort of otaku show that they make every season, that has the kind of self-referential humor that pisses some cancer-speaking-people off and just annoying enough with its senseless plot to highlight that the point of this exercise is all those things otaku like about…things otaku like. Mousou Yuu! Boobs! References to Kira Kira! Of course the drama was pretty amusing that they can even pull it off, but I am not sure if it was used to the show’s benefit.

The only thing left to do is to make Korean Zombie Desk Car our version of Ankoiri Pasta Rice.

Level E – Really enjoyed the show, just as it is. It’s just retro enough, and I really like the ED for some reason.

Fractale – It’s a nice try Yamakan. The story and the composition is all “there” but it just didn’t come together. Which is probably more unusual than I would expect? How many shows like this fall flat? I think noitaminA is flushing them out.

Hourou Musuko – Best show of the season, and I didn’t even read the manga (nor do I really want to). Pretty much everything about this show is spot on, except how we had to squeeze episodes 10 and 11 together. It does have the “you don’t really need to have a vested interest about transgender issues” thing to it, but I think even that is done just right as to not alienate people unnecessarily. OP and ED are not my bag of tea but they are very well done.

Freezing – It was pretty okay except for the horrible pacing for a boobs show. I don’t get why people say the manga is good either. It feels a bit like High School of the Dead, just much less well-produced.

Infinite Stratos – This is the true moe show for this season. Half of which is because of Charlotte. The other day I karaoke’d Straight Jet, and it went down pretty smooth. It’s a quality tune. The ED, as mentioned previously, is cool ensemble stuff.

Dragon Crisis – This is the moe show for the season, and except Yukana’s character, it’s not even that moe. The one quiet girl was more WEIRDO than moe, the Kugyuu character is Yet Another Kugyuu Character and Rose isn’t setting any records there (not even sure if it sets the “most number of times Kugyuu repeat the same word per episode” record). Maruga and everyone that comes after only offer boobs, and not much else. Maybe you can make a case for furry girl but I don’t want to waste my time. Oh wait, oops, too late.

Star Driver – Save the Best Kiraboshi for Last. What he said.

Kimi ni Todoke – I like the first season more, but this one at least pays off. That said, I’m indifferent about the overall story the series covered in season 2. It doesn’t even make me RAEG like it does for some others. The thematic content, however, was pretty interesting terms of talking about communication.

Casulties: Rio, Gosick, Beelz (I should’ve just go watch Gintama), Merry, LOLOL Index.

The Other Type of Casualty: Madoka


Pinpointing Miku’s Success: Free as in They’re not Suing Us!

I read a piece about the troubles Nokia faced as a large tech company that was in essence focused on making commodities; its structural thinking ran contrary to the core impulses that keep tech companies alive and thriving. At least, so said one ex-employee. In some ways this is exactly the key ingredient we talked about in part one of Miku’s interesting perfect storm. However, what we didn’t talk about is how it was made possible in the first place. [You can date this post now, right?]

Understanding this second point I’m trying to illustrate is, in essence, an overview of an aspect of copyright and trademark legal concepts. Or at least that’s how I look at it.

I won’t be the first or last person to make statements about the way we think being shaped by the way certain commercial practices are set up; advertising and branding are two big ways in which we can come to understand modern popular culture and consumer behavior. Branding, specifically, is a powerful thing that people have long since taken advantage of as a way to sell possible crap. Crap, I say, because trademarks is a label you apply on something so you don’t have to verify or experience it on the surface. It saves you the trouble to objectively verify and compare it to your alternatives, or more commonly, it is a value-added factor. In a media-rich environment it saves time and filters signal from noise; brands are convenient.

On a basic level, brands have to be regulated or protected. The first reason behind this is that if you don’t control what gets branded what, people would take advantage of a brand and pass all sorts of things under it, thus diluting it and making it less useful. Part of that concern is also preventing your economic competitors from reaping the fruits of your labor. You see this most excitingly play out in markets like biotech and other consumer markets.

But we’ve moved beyond that today. Not only do brands facilitates transaction, but at times it has become a part of the transaction as well. In marketing identity, brands are the actual products, and what the physical thing you can buy with the brand on it takes a back seat. (Best example: Nobody cared if the iPod benchmarked poorly compared to many of its competitors until in recent years.) In essence, it is the mysterious factor that distinguishes things beyond their objective merits. It is value-added, just like how a sports celebrity may endorse a product, and thereby associating his or her identity to that product in the mind of some people. Mascots are of a similar way.

However, in the end the mascot is still associated with something; a brand is about, like, clothes or food or heavy industrial equipment. This is where I think Miku is the next frontier. For one, she already signifies a sort of genre, when we talk about the music aspect of vocaloid fandom. You’ve got the vocaloid stuff, which is, largely speaking, a musical instrument. So it’s sort of like saying “stringed music” or “percussion music” when we go on about vocaloid music. Miku is kind of the biggest symbol among vocaloids, so maybe we can liken her to “piano” and Megpoid as “harpsichord” and Keito as “accordion” or some such.

“But wait, doesn’t that mean it is no longer meaningful as a brand”? Is it genericide, in trademark speak? I don’t think so. It is something a lot more than that: Miku has transformed into a living identity. You can’t “genericide” Lady Gaga, just like you can’t do so for every single Nat King Cole knockoff that has come our way, or every band that draws from the Beatles or Rolling Stones. I guess suicide is possible though.

Well, that isn’t even possible with a virtual diva. They don’t get into sex scandals nor do they go around shopping their recording contracts to rival recording companies and producers. What are virtual divas? Characters. And furthermore, they are like character copyrights.

The merger of a trademark and a copyright is not exactly a foreign concept. The two can seen as partners in certain lawsuits. But I’m not here to talk about lawsuits, or rather, I’m here to talk about the lack there of. By evoking copyright I am not so much trying to describe what legal protections are afforded Crypton, but the nature of Hatsune Miku as transformed from merely a kanban musume into someone more akin to a character from an actual literary creation, and all of its subsidiary derivatives and the support of its canon.

Well, by canon I mean the attempt to try to draw a circle around the loose federation of what makes up what the collective of all of us think when we think about “Miku Hatsune.” There is a clear fan-generated and fan-acknowledged canon. The leek is officially endorsed. And like Yuu, I have no idea why a tuna goes with Luka [okay I have a vague idea].  This is important because by specifying the mascot in a way that is akin a fictional character, we have a definitive (although may not be as specific as copyright law would like it to be) set of characteristics. In this sense it is akin to saying a Playstation looks and feels like such a way, or how a Volkswagen has to have this symbol here. The difference is that like other character copyrights: Mickey Mouse, Clark Kent, Bruce Wayne, etc., are more a canvas for fans rather than a list of specifications derived from a tangential narrative that happened to be so-called “canon” because it is the legally permitted work/derivative work of the original creator. So yes, it’s okay if Miku and Mickey play around as super-deformed characters; it’s not okay to pass off an iPhone after being rolled over by a road roller.

The freedom I’m trying to illustrate is the key second point to Miku’s success. It gives fan a certain range of freedom not unlike how Gibson or Fender has no say in the way you smash their guitars during an on-stage trance (let alone what music you may play with these instruments), yet at the same time companies can point at Miku and say, hey, we can use this brand to sell stuff, and people would know what it is. Sort of. Put it from the opposite perspective, it is more like Crypton wouldn’t have to worry about Miku competitors so much (like all those UTAU stuff) since it’s now something with a totally unique identity (even if it’s unique like a generic pop idol). It is like an outpouring of creative hive-mindedness meeting producers with money at the juncture of a legally grey sector. We already mentioned in part 1 that the actual engine to Miku’s (largely financial) success is its participatory culture, and functionally she’s an inexpensive, turn-key solution to some of life’s trickier creative problems. What I’ve covered here is more the overhanging shelter that made it a sensible economic choice even for creators out to exploit the market in a financially significant way.

I mean, somebody has to be able to explain things like this, correctly or not? Who in their right mind would advertise Miku on the streets of Tokyo? That cost money! This is how they can make it back.


SaiMecha Nonsense, Remembering Mechanical Designs

This is a neat idea, but I don’t have time for yet another one of these. It does presents the opportunity to make me feel slightly excited yet largely apathetic, a “what do I feel in your shoes” moment for my mecha otaku counterparts, coming from someone who can be moe-obsessed at times. Given that I just don’t have time for this stuff, I won’t be emailing in a nomination or anything.

That said, mecha is still the root of my anime fandom, so it’s a good time to do a short list. The very first anime that I was a fan of was no other than Go Nagai’s Mazinger Z, and there’s some pretty glorious stuff from that show. In fact from a design perspective the various iteration of the Z has stood pretty well against the test of time. Or maybe because they keep on releasing slightly redesigned versions of it.

I think the fact that Mazinger threw a rocket punch or did super kicks and shot beams out of its chest was all pretty cool to a 6yo, but at the time I was more infatuated with its wings and Aphrodite A’s famous boobie missiles. (I guess I was a moe fag from a young age?) More relatistically, the wing attachment was simply the coolest thing ever (at 6yo), and missiles are obviously weapons of the future. I mean look at how old Mazinger Z is, and we are barely getting started on actual laser weapons in field testing, with some prototype cannons fired from naval vessels. I suppose this is just to say way back then, I was more a wargame/military weapons boy than a pure fantasy person.

Coincidentally I hated how swords are used in giant robot shows. I mean, dude, these are super cool weapons of destruction from the future! Why are they using stuff we stopped using, like, 100 years ago?

Strangely enough, that impulse or leaning doesn’t push me towards “real robot” over “super robot” when the divide was made clear 10+ years later. If anything, how “unrealistic” real robots were became a major turn-off. (The Aestavalis system’s focus over logistics was the only one that pulled it off in my eyes in a convincing manner.) When it comes to anime and mecha, I was mostly a student of design and of setting elements. And when it comes to sexy mecha designs, there were very few that can rival Shoji Kawamori’s work in anime. Macross-style folding for FTL travel? Yea I can get behind that. Variable fighters? Sexy.

The first Macross mecha/spacecraft that I took to was probably Focker’s VF-1. I mean, it’s basically the F-14 in an alternative future. Nevermind that the F-14 is this aging aircraft that should have been retired from the US Navy 10 years before it actually did, it was pure, jet-engine-grade fantasy fuel. I didn’t think much of the Guardian form–I think at first I didn’t quite get the point of it–I mean, it’s a jet with legs? Things like vectored thrust were not entirely clear to me, in the early 90s. Or for that matter, how the basics of flights like how attack and lift worked with each other. Nonetheless, the swept wings, the transformation from plane to robot, the toys that did the same, the “calves” of the ship that was part of a vector thrust thing, the lines and curves, oh my.

I suppose it is a blessing in disguise that I was not well-informed, so something like Macross’s complexity is enough to pull the wool over my childish eyes. At least I was able to ignore the fact that it had arms, as it was at least justifiable in terms of having hard mount points that were on a robotic arm given the range of motion a Valk had.

Speaking of arms and curves and Macross, I was a big fan of those VR-052Fs in Mospeada too, although I was more taken with the way how action scenes and battles were depicted, combining the fact that it is a motorvehicle and a robot. In fact I didn’t get the same kind of feeling until way later that I finally got to see Priss & the Hardsuit girls. Shinji Aramaki hit a good spot. It was not the first “moe moe” fusion, as it was later coined, but if sexy models and car ads were like bread and butter, Aramaki’s motorcycle-inspired designs were the equivalent of buttered croissants. It is about mastering streamlined curves, and express loudly through design the function of things it may do.

I think as I got older, my fervor for mecha slowly dropped over time. I think part of the reason was simply because there weren’t a lot of variety. I could never really get into gunpla largely because they mostly looked alike, and between the variants of the same models and how the same model would get different releases based on grades it just kind of turned me off. Other franchises didn’t help much; I’ve definitely watched a lot more anime since then but fewer mecha were as awesome as how child perceived coolness for the very first time.

That said, there were plenty of interesting stuff, ranging from Escaflowne’s pulley-driven artifacts, CLAMP’s crystalline beasts, and even occasionally invoking from the best, such as the first scenes of Gundam 00. Maybe I just got too old for Gundam Wing and just right for Syd Mead: Turn-A featured innovative designs, just none very awesome . Maybe I was too young to hold the classic GM or the Guntank dearly in my heart (although the GM did age gracefully, perhaps much more so than anything else in UC): I appreciate the variety, even if to me it is not diverse enough. It’s good, but not moe, you know?

I do like a strong sense of industrial design; but unlike many others like myself I am not overly taken with things like, say, the glorified forklift from Alien 2. Still, I was in utter delight when Railgun featured one of the best take on the forklift weapon with those sexy grapple rocket punches (did it ever get a name? I guess). Tethered! I wish I can take the GAMA home. The MAR hardsuits were already pretty neat (but they were more like the tepid oasis lost in a sea of sand–yes, I am a hardsuit fan, no there are not enough hardsuits anywhere) but that final boss thing takes the cake. Sure beats a weird alien fetus anyways.

Speaking of Railgun, it was probably the last time I felt that dissonance when everybody else watching the show were busy oogling at middle schoolers, and other than Mii I could care less what they were really doing. It’s a solid show that somehow featured something everyone can appreciate (a cool final boss) but that was not what people were looking for.

I’m just limiting myself to humanoid stuff. I have no idea if it counts, but many of the Guild ship designs from Last Exile were superb. Ao no Rokugo’s submarine is something I want one for myself as well. I will probably never be able to afford a replica of ND-001 or any of her sister ships. The Kildren fighters in The Sky Crawlers were one of a kind. Macross Frontier reinvented the mothership/carrier concept with Macross Quarters, and it now is one of my favorite spacecrafts in general. Well, that is technically a humanoid mecha too, although I don’t think of it that way per se.

Let’s just stop here. Because I can go on…and on and on. I don’t really keep up with the newest development in the anime mecha world, nor do I want to. All my database-animal receptors for mecha are present and working, and that’s the thing that truly matters.


Reiterating the Problem

Why am I doing this? Probably because I am conditioned to do so upon certain keywords. It is as if after x period of time since the last regurgitation, upon hearing a certain key phrase (or in the viral sense, when a certain idea enters the mind) I will then attempt to express a certain thing. This thing, well, you can read below.

So, like, why do I think Anime no Chikara is important? I think it is important because it’s kind of neat attempt at a programming block. But more because it is an effort to create original anime. I mean, why don’t people ask why is Yamakan making an original via Fractale, as a way to “fix the industry” he ranted on about, for example? It’s not an arbitrary thing.

When we talk about media mix business strategies, we’re talking about the usual deal where you take some kind of idea and create it across one or more media. So let’s say you have a novel, and you make an anime based on it, then you make a radio show, and video games, and manga, what have you. You make money from one idea via many different outlets. Then you can spin it off the traditional way, with figures and toys and other merchandise.

The thing is, Japan is very good at this. By good I mean it within certain sense of the notion of “good,” where we can take any idea and cheaply produce a line of things you can sell across different mediums. It’s good marginal value. And if you know anything about Tezuka’s Curse you would understand how that can be a problem: the thing is cheap to create compared to how much it is sold for, but the people making the buck are those who are selling, not those who are creating.

Put it in other words–when we want to value and reward creativity, we have to accordingly pay for it. When that creative process is unhinged from the copyright mechanism, it will be subject to market pressure, especially when it is butting heads against other monopolies (well, copyrights). If we look at the global export of anime-based medium from Japan versus every other mass medium except maybe video games, you can see how it is disproportional when comparing the money and thought space it occupies domestically versus overseas. But in Japan, the copyright financing structure protects manga and print publishers, and hangs animation houses to dry.

It is a very different situation, in other words, when Japan adopts some manga or light novel for a media mix project, than your latest Hollywood comic book adaptation or resurrecting your childhood in another inferior summer blockbuster. The latter is largely motivated by marketing and playing safe, the former is more about who controls the copyright and who is being paid with lucrative royalty contracts or added sales from advertising.

For example, when Ume-sensei gets her cute, sunlit manga adopted, she probably also gets a pretty penny from the production committee. But what does Shaft get out of that deal? [SHAFT! /zing] Well, it’s not a bad deal for them, after all, because animation studios get their money from anime sales, and Hidamari Sketch sold above the Manabi line.

But there is the problem. The animation production team is probably the #1 responsible party in producing everything we love about HidaSketch on this side of the Pacific. The manga is more like added sales: without it, Ume Aoki’s art school adventure will just sit as yet another4koma gag manga in a sea of them. [Imagine making the case for K-ON if you want to talk about this inequity.] When we buy the manga or a cute figure of a worm, it’s not because of Ume-sensei’s manga. It’s because some producer types realized this title will make good commercial sense as an anime, and is a good match with the talents at Shaft. I’m hoping you are well-familiar with the whole anime-as-paid-advertising thing, yeah? It feels like we like the commercial more than the thing it is selling us.

Of course, that’s partly because the commercial is the thing it is selling us: If you are the anime publisher and the anime studio, whose income is increased with the sale of the anime itself, you do have an incentive there. It’s just that being the non-copyright-owner of the original material, they have really no stake in the production committee beyond the anime itself. Everything on top of that is at the mercy of the various parties splitting that pizza-pie-chart of net revenue from any given joint production venture. It’s like going to a shop for their kanban musume, but she is actually the owner’s daughter and gets no bonus for sitting pretty and dealing with creeps like us.

To contrast, for an anime original like Sora no Woto, we’re talking about someone who puts money behind the animation production team as the main copyright owner. It is still financed in a committee structure–for example, Azone probably could care less which entity owns what in the committee–but that extra royalty money from licensing merch is now going back into animation production, rather than keeping some dead tree media afloat. And even so, a media mix of anime original can result in novelization and manga spinoffs that will also help sell dead tree stuff. It’s probably more commercially sound to publish a tie-in than something entirely original, too, for the manga publisher.

The alternative, you know, is do what Bandai does. Unless the financing structure for anime in Japan changes, we’re going to be dealing with people whining about moe or stagnation or how anime used to be better until Kingdom Come. But who knows, maybe it is easier to fix people’s ignorance than to fix the way Japan does business.