
As mentioned earlier, at Sakura-Con there was a P Culture panel about IM@S. After said panel I thought about exactly what this really means. What makes a Producer? What is an idol? Should I do an Otakon panel?
I think there’s a lot going on here, rich enough to definitely do all of that. But before I run headlong into it, some definitions are in order.
As you might know, P-culture really did start with IM@S, even if people were doing similar things well before then. In that sense, in post-otaku boom Japan there really is nothing left meaningful to define by the term otaku besides by their sub-niches. You have people who like mecha anime, for example. Or people really into waifus and moe crap. Or the 2.5D sei-buta-idol types. Or the plain variety of idol otaku. Or military. Or trains. Or BL. Or Yuri. You get the idea. These are not representative but elements to that otaku database where people can subscribe to various different things, and they do mix, kind of like a RSS feed of a set of RSS feeds.
Which just reminds me that Google Reader Shared Item is the best representation of the otaku concept. Anyway, RIP.
In that sense I would define P culture as a specific group of “feeds” that are bundled together. That’s what’s novel about P culture. That, and within this overlap, in the sense that many of us subscribe to this set of not-that-well-defined ideas, we find a sense of identity/unity common to these kind of identity affiliations (like, I dunno, gothloli and kogals). Or in the US, “anime fans” and cosplayers.
So more specifically, I mean:
- Idol/entertainer culture, maybe specifically anison culture and wota culture
- 2D otaku culture “in general”
Which, if you know what being a P means, has nothing to do with what being a P means–basically you are a fan of the IM@S games. And you can be a fan of the game (and now, anime) and have nothing to do with P culture. It’s kind of like being fans of old(er) school gaming, crunching things out on a NDS or X360, than on a mobile device grinding up some Million Stars. There’s already a pretty big gulf in terms of what being an IM@S fan really means, how that fandom manifests, and if it even makes sense for all of us to hang out together.
Which is also different than what being a P means, in the vocaloid scene, even if that nomenclature is not so different. Like what a Nicom@sP has to go through versus just some dude who likes the anime. Maybe this is why we’re so hot on danketsu in IM@S.
Perhaps it’s a lot more interesting to see how diverse this fandom is, and how the 2.5D fan category really exploded in the post-AKB48 era.
To those ends, does it make more sense to look at Ps from a deductive way? Let’s profile a few people and see what they like, why they are Ps. Ethnography, or whatever. I wonder if there are some Japanese-language data out there…
Anyway. I think the approach to look at, present or even enjoy P culture is to do it on a more personal level. If you live like an otaku of some sort, it’s just “yet another vertical” of sorts. There are things you do, modern-day rituals, that facilitate the process. And then there are other things you do that’s just for the heck of it. Like buying flowers.
Why do we buy flowers, other than to make the concert venue smell good?
Why do we make business cards, besides that it’s useful to follow up with people online afterwards?
If invariably expression and identity are intertwined in these kind of instances, what does P culture say about us?
Is The World All One?




