Category Archives: Modern Visual Culture

Modal Consumption Versus Textual Exception: WUG Step Edition

The public service announcement: Wake Up, Girls! pilot is a movie. Episode 1 of the TV series should not be watched before the movie is. You CAN watch the TV series by itself but that’s like eating a burger by not eating anything but the buns. Yea, you can have a meal this way but it is in no way a valid means of sampling a burger.

That being said, there’s nothing wrong with eating just the buns or watching just the TV series, it is just that doing so puts you in a poor position to criticize, I would think. Of course you can still complain that the burger is too big and you can’t spare another ~26 minutes of your life to watch the full movie (it’s only ~52 minutes, or a tad more than 2 episodes long), I’m with you, like I still have a handful of shows to sample this season and we are on week 2 already. [If you remember, I’m one of those people who would watch Xenoglossia by skipping the middle entirely.]

It kind of boils down to this:

1. Do you need to watch the movie? YES.

2. Who made this confusion possible? Yamakan. Yep. Of course blaming everything on Yamakan is just SOP but the marketing for this show can be a little less confusing. I assumed he wanted to shoehorn the whole pilot in, and couldn’t do it in the allotted time, so, this movie.

Anyway, what I want to talk about in this blog post is how many blogs reviewed WUG in a “first impression” or “enough to pass for judging by the book cover” without watching the movie. As it were, it’s like like judging by Chapter 3 rather than even the Cover? LOL.

Mayu

Methodology: I trawled Google Blog Search and Anime Nano. Then I added a couple from my RSS feed collection. If you didn’t show up in any of those 3 spots, I didn’t count you in. If you didn’t blog in English, I didn’t even look. I quickly read your posts to determine if you watched the movie. In one case it was not clear but I inferred that the blogger didn’t as the post didn’t contain information unique to the movie. Apologies in advance if I made any mistakes. I checked around 17:45 Eastern time on January 13th, so anyone after that (like this) gets left out.

I then also rated each impression as “rotten/not rotten” in Rotten Tomato style. The ones I can’t figure out I leave as neutral and ignore them. Given numeric or letter grades are rare in this context I try to use judgment and err on the “negative” side. If you drop or plan to drop, it’s a negative. If you keep watching, I’m more inclined to rate it positive.

Prediction: I’m hoping to catch a significant number (50%?) of reviews/impression pieces that do not include the movie, because they treat these seasonal review exercises in a rote, factory-like manner where everything’s the same. If they do fansubs, it’s just another download, etc. It’s albeit a little harder on a legit channel because the UI often gives more clue as to what a series has to offer, but the same can be said there probably.

As for the RT metric, I’ll let the results speak for themselves. I would think people who watched the movie would like it more than those who didn’t, because the movie is actually pretty good and the first episode isn’t visually good, not to mention the disorientation possibility for lacking the back story.

Results: Those who watched the movie: 13

Those who did not watch the movie: 7

Analysis: Looks like for people who cared enough to blog about it, most are at least aware of the movie and did watch it before shooting the crap. There are a few blogs that didn’t review the movie but acknowledge it. The rest, I assume, just didn’t know.

Some identified the movie as an OVA, which I marked with a *. I wonder what that means.

I’m actually hesitating counting Tenka Seiha as a minus because you can’t ever tell sometimes, but he seems to have dropped it so there it goes. Mahou Tofu is a true neutral; s/he would have to rate it >= 6 out of 10 to get a +, and I think it actually gets there. For the sake of negative bias, I counted it as neutral however. I think DiGi Kerot actually likes WUG, but his blog post is way too negative to count as a plus.

While only about 1/3 of the sites here skipped the movie, which is somewhat fewer than I expected, the bigger revelation is that a much smaller percentage of the bloggers skipped it out of ignorance. The rest skipped it ostensibly because they didn’t want to spend the time on it, probably because it is marketed as “extra” to the story.

What’s more surprising is that this Yamakan anime, more people seems to like it than not, across the board. If this was Rotten Tomatoes it would have gotten something like ~65% with ANN’s reviewers leading the way with pull quotes, LOL.

Conclusion: In reality WUG should’ve just labeled TV episode 1 as episode 2, and labeled the movie as episode 1. Problem solved!

The more important metric, however, is how rotten each side breaks down. That makes 4 of 7 positive, versus 9 of 13 positive. WUG may be statistically higher ranked for viewers that watched the movie, which is good–you would think ranking a better thing against a worse version of itself should have that effect. But really? I think it’s within the margin of error, barely. Could really go either way.

In order to improve this we will have to sample other anime and get some kind of mean and more samples to get a standard deviation. I think at any rate, it doesn’t disprove the judge-by-cover adage, or that anime blogging is just crap these days.


Screaming at the Calm of Tomorrow

Yep, that's her!

Watching Nagi no Asukara episode 14 after the 3-week broadcast break was like screaming my emotions out. If we imagine my emotions like my digestive system, it’s like throwing up–with the exception that all of it is stuck in my throat, and I can’t let any of it out. All I can do is cry on twitter. If I could actually translate this confusing emotion into a physical response like grief or elation, that would have made it easier. But it’s like being overloaded by the meta, I have no way to scream in a way that soothes my nerves.

The funny/ironic thing is, there isn’t even that much drama in the episode. Spoiler aside, let’s just say if we can consider the “character relationship flowchart” version of the romantic relationships in the show as some kind of elaborate papercraft, you know, like a fancy Christmas card or master-grade origami, then Nagi no Asukara just folded it and popped out something 3D from a 2D piece of paper. This omo-esqe analogy is my way to avoid the spoiler for you, but by making the story bifurcate like that and then… fold it upon itself, my mind just got blown at what results from it.

Part of it is also amusing because it is taking some key story ideas from the Onegai franchise, or it sure feels that way. Amusing because it’s got that vibe at the very start, now it is using a similar story concept and it is beyond my belief that we’re going down this road in a very “what if” sort of way.

It’s also a very otaku thing. A normal person watching Nagi-Asu is not going to have these preconceptions or unconsciously jump to conclusions about romance triangles involving Hikari like OMG HERE GOES AGAIN AAAAAAAAAAAAAAAAAAAH.

The rest of you watching this show, I hope you’re having as great of a ride as I am.

PS. THANKS MARI OKADA damn it.

PPS. They sure tried to keep cour 2 a secret, kinda.


What Did the Foreigner Say? (^q^)KUEOUEOU-EEOEUOO

A blog about a western take on Japanese anime-manga-game-nerd stuff is going to be a blog about explosive Japanese memes involving Sakura Tange voicing a virtual girlfriend-type character. Yeah?

Technically she says クロエ・ルメール or Chloe  Lemaire, but I can only shrug and laugh at the (^q^)くおえうえーーーるえうおおお going on.

Here’s Youtube’s embed, which has fewer hits than the Nicovideo one (that reached 1M view in 4 days).

Basically, this mobile game about virtual girlfriends is still in beta, in Japanese, and region locked, but some people has taken to it as per usual. There’s this Chloe character who is neigh incomprehensible because it’s Tange trying to speak like a French person, which is, well, I won’t assign a value judgment on something closer to a divide-by-zero than most other descriptors. The core meme is actually just one of the commercials uploaded for this game, as you see above. The new year campaign for the game decked these virtual GFs in traditional wear and is on TV. The meme took off fast, but I don’t know if it has legs. More over, as I’ve been looking at the meme towards the first days of its birth, the thing looks like what happens when you microwave a CD-R. Smoky, fractal-like in beauty, and a little fascinating.

Learn more about Chloe’s … situation here. Nico Nico Pedia’s entry is also not a bad start.


The Feels Economy

It’s so last decade to say that American otaku party, but don’t pay. I think the problem is about who otaku pay.

If we take saving anime with an ounce of seriousness, we won’t be talking about cancer, Yamakan or underpaid animators. We would be talking about how to monetize it and how to keep the money in the family. Anime cons are a way people pay, but it’s awfully meta (we would know). There’s that disconnect between an Otakon and its sponsors, for example. Or Otakon’s host city, its vendors and merchants, and how none of them has anything to do with anime. Putting it to perspective, a big telecom show or a show on medical devices pays the locals for hotel space and exhibit space, and its attendees bring their corp spending accounts. Those are big bucks industries doing their job as a matter of business, an exhibit is incidental.

Anime cons are not like that at all. They’re destinations for people to have a good time, to meet up with other fans, shop in the flesh, and do stuff hard to do on their own otherwise. As someone who attend cons for guests, it’s always a reminder that it costs a lot to fly one across the globe, so fans band together and pool their dough to make it happen. We attend because we want to attend them, I think.

So wouldn’t it make sense to design a monetization strategy based on that? To provide a good experience? UX in this sense, more or less, means feels.

I hope you guys are not the kind of people who throw a fit when people use that term in this way. Pursuant of a singular, resonant and memorable experience is a big reason why I attend cons. It’s a lot more fun than lining up for loot, half the time. This is why being a voice actor in Japan means sometimes you have to attend events like these. It’s also customary nowadays to cap out these otaku anime runs with a live show, featuring the OP/ED artists and the voice actors in some kind of stage production. It’s just one-shot, but it typically sells out to a full house.

Which is to say, this is what I mean by the blog post title. It’s about making money through feels. It’s another way to look at how otaku spend money, and what motivates them to do so. I mean, in a very basic sense that’s why we buy DVDs and Blu-rays, so we can enjoy watching the show we love to watch repeatedly. But for many of us, per se consumption of anime is just the beginning, not the end of the road. This is why we seek out guests, I guess.

The tricky thing is that for many of us, per se consumption of anime is also a tangential thing. It’s the whole “scenester” concept. It’s like how you can claim to be a huge Touhou fan and not really like the games. It also kind of make my skin crawl but that’s just how it is, and I might even be guilty of this at times. I mean, if you want to get a PhD on manga, you might have to read a bunch of manga that you don’t particularly love, or even like. That’s an extreme example, but many of us enjoy being a part of a scene, or a group, in which it becomes necessary to watch certain shows.

Which is just another way to say that per se sales of anime can only go so far. If you want to monetize better, you have to go deeper. And that is nothing new.

Maybe it’s more illuminating to see how much I spent to chase feels. A trip to Japan to just watch concerts will ring up a few grands, I can catch maybe 3-4 shows, more if I push myself but it’s already a daunting task as is. (For the record, I’m going for at least 5 this time.) But that few grands is more than what I’ve spent last year on figures, and maybe even more than I’ve spent at all my cons combined in 2013 (I didn’t go to too many of them in 2013).

It really dawned on me that in the near future, this is slow ly going to be how hardcore otaku end up spending their cash–concert tickets and related costs. I mean, it was already pretty clear from how Love Live took off in 2013, and this means companies were already in tune of this right around ~2010 or so. Good for them. It’s like the usual rhetoric anti-RIAA types say about how artists make most of their money from touring? Because you can’t pirate feels.

Who says? I think it’s better to say that digital piracy still has a very long way to go to achieve the kind of feels you get from being there in person. Which is why people still go to movie theaters!

PS. It might be too late to invest in Ruifan, but it might not be too late to invest in glow sticks and glow stick accessories.


Year in Review 2013: N-List

So, the usual.

kirino new years

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