Category Archives: Conventions and Concerts

Year in Review 2015: The St@te of the Union

I feel writing about IM@S is a good way to write about my feelings in 2015 because it basically tracks with IM@S news, marketing strategies, and trends. Such is a life of a Producer in its employment.

News recap: First of all, two posts on HPT’s site explains basically some stuff. The first, just a list of announcements to give you an idea how things ramp up to IM@S 10th. The Yukumas Yurumas end-of-year nama, which we’ve had it the second time on 12/29, went over the year in a pretty succinct way.

The first part of the year, life was still coasting on the residual feels of the IM@S movie and IM@S 9th (even though I did not go…) which hits a point at the February event, the “uchiage” for all of that. Then it is about the 10th anniversary. In the middle was dying to go to ML2nd but didn’t pull the trigger, some events to distract me from that, and Asapon North.

Events: Second, this is kind of the roadmap of IM@S 10th, as Dire1 describes his plans for the three IM@S franchises. (This is the original JP interview.)

Personally? I have definitely reached a point where I am mellowing out from this fandom. I am still excited about 765pro and the entire year of CG bombardment means I now know some of the CGs well. The funny thing is besides the Cinderella Project 14, I know about the idols mostly from other Ps talking about them and the Deresute game. The anime didn’t do much besides floating that CG boat, and carried some nice sakuga moments.

I kind of want to deep dive the article so let’s briefly. First, LOL Dire1 called Rei & Yui’s Bunka Housou Home Run Radio to get some info on Seibu dome. Getting info from boots on the ground via Team Baseball Idols is hilarious. In this case I think Amiami not only had a hit seiyuu nama/radio on their hands, but who knew how far this had gone…

Then there’s the live-driven aspect of ML. I think it’s worth a post on its own so I’ll do that. Let’s just say that in the end, CG, ML, 765Pro and SideM are all pretty similar, and it’s just a matter of if that thing will get an anime or not.

I said I’m mellowing out only because I’ve reached the point where I feel like I have extended myself out far enough that I feel pulling back sounds like the right thing to do. There’s a place where I’m most efficient or comfortable at, I guess, in terms of my involvement as a fan, eventer, someone who buys IM@S stuff, who spend so much $ on mobile games this year (whatever I spent last year I probably spent 5x that).

Oh, yeah Deresute. Week 18 update–I blew a lot of money this past few days because of the double SSR rate, and on Mika SSR. That I don’t have.

Game-wise, the only real notable thing is that I switched to a Nexus 6P and there is a different input lag (not music lag) than my last phone that it took about a week for me to adjust. If I play with no sound, I have to hit the notes slight earlier on the N6P than slight later on my Moto X 3rd gen… Well, it cannot be helped.

Event-wise, I’m glad we have a dance groove because I can now star level my Vocal SRs that I don’t want to keep around for support. Also my luck has skewed a lot more on Vi and Da so I field some really strong teams in this groove event. And isn’t this event just the Deresute version of Derepa…?

Also, with the Christmas event introducing the double-stam feature, scores did go up within expectations across all the tiers on this basis. So you can kind of guess what happened.

The game is firing on all cylinders and I’m expecting things to go through without too much boat rocking for a while as there is still a lot of content to be delivered by, I think, ultimately, a content delivery mechanism that is this F2P game.

Looking back, though, this is the really the most dangerous thing out of IDOLM@STER in 2015–you can lose both your money and resistance to cute unvoiced idols who are caricatured in the most endearing way that IDOLM@STER does best.

This is on top of how Deresute came into the rhythm game F2P Socia-ge space like how WoW came on top of the MMORPG market. Considering WoW is a 2004 game and lots of people don’t MMORPG, maybe that figure of speech is lost. But never had a genre got so much of an upset by a copy than WoW, and its enduring success since plays partly due to that interruption. Deresute copied and perfected upon the LLSIF formula in a big way. It is a killer app. And unlike most it also kills people’s bank accounts if they’re not careful.

In terms of fandom, as I mentioned over time, I love the present. More newbie fans are one thing, but overall things are so much better today out west than ever. Thanks for all the shoutouts from not only the team in Japan but all the other cool cats who helped make our lives as oversea Ps better.

In 2015 we made a lot of flower stands. HPT itself is responsible for over $4000 USD worth of flowers just at 10th alone. I don’t have the exact counts because some HPTers sent their own flowers, and others participated in other stands arranged by other Ps. We got a lot of help from Akiba nerd flower start-up Hananoki Flowers so here’s a shout-out to him. We used many other shops, so just on this aspect alone “we” have advanced miles since 2014.

Well, that’s just eventer talk.

Domestically, I already listed Lantis Fest as my favorite event of the year. That served as the template of my favorite offkai of the year, which is the one in Toronto with those crazy Canadians. And yeah I will write this up but that was also a big budget event. The ballpark total (including the cake) was well north of $2500 CAD, and you still had to buy alcohol. I guess it can’t be helped.

I love how offkai and hanging out with Japanese Ps opened doors, and they returned the favor in Japan when HPT hung out in Ikebukuro for a couple hours after 10th Day1. And that was a very the-world-is-all-one moment. The bus was pimp.

I also feel the pressure of trying to one-up the JP producers and one up our own tricks in 2016. Not to say it’ll happen but who knows? It’s never too early to come up with cake ideas.

The future is bright for IDOLM@STER. And maybe for its oversea fanbase too. I don’t know, really, but I enjoy this thing, whatever you call it–fandom? Series of vidja? Going to events? What GamiP said during the Yukum@s nama was that 2015’s theme was “a step” and this just means 2016 will be yet another step. At least we are going places, and there are reasons to be excited.

What we do know now is that IM@S will get its PS4 release probably sometime 2016. PS4 is now about $300. Thank Jesus. Because spending money on IM@S is now something so conditioned in me that I just hope for the master to be kind to its koebuta farm. Looking at the near future though, ML3rd is already killing me softly.

Year-in-review 2015:

PS. Due to unforeseen events the last two posts are delayed, but it’s not even 12 days since Christmas so maybe this is OK.


Year in Review 2015: Eventing

I have a post on the events I planned and attended for 2015. You can read it here.

Just to summarize: I have like a couple drafts of 1000 words or more on eventing this year but I feel they all misses the point. But to TL;DR them:

  • Eventing is about making memories, reducing a form of regret. It’s arguably a better use of time and money than what the otaku typically do with time and money.
  • The YOLO aspect of eventing is not the most dangerous thing. This is the “immediate” danger but is not as bad as…
  • The real danger–getting addicted.

More importantly, it’s about having the maturity to correctly prioritize what you do with your time and money (and energy). But that’s like, life fundamentals. It’s not about holding in and not go to events,  it’s not about going to events to overcome your current way of life to step into something better. It’s both ways. Sometimes you should go to some events. Sometimes you shouldn’t. And I guess when you abstract too far you get obvious conclusions here…

As for me? I went enough I think.

Thanks to a certain illustrator-san!

My favorite event in 2015 was the way Lantis Fest Vegas turned out. It doubled with Otakon Vegas. But what was great about that weekend was how a bunch of people (counting the local Liver/casual team it was well over 30 people) were able to hang out pretty much the entire time. It was the ultimate offkai, since it was like 3 days, and we were rooming in 3 suites in the same building. The P team were able to watch IM@S history in the making via nico namas and it was group watching since we were all there. There were the usual Vegas delights. We took pictures of ourselves in front of the Bellagio fountains in weird outfits. Karaoke, booze, cooking, breakfast, party suite, doing calls, you name it. Which is to say that was a great experience of hanging out because we also shared core interests. The actual Lantis Fest itself was also really good, so that completed the other half of the puzzle.

If we want to talk about actual event-events, then it might have to be I’ve Sound 15th anniversary on the strength of its set list and performers. The venue was Tokyo Dome City Hall so even where I was on the 2nd floor the view was good. It was both new and old, dream collabs and “who is this” hour with a bunch of the newer I’ve faces. Still it’s quite overdue on my end.

Third (or second, whatever) would have to be IM@S 10th. It was mind blowing in the off-kai way, in that we had an offkai and the oversea Ps visited Tokyo at around the same time, so we hung out there. It was also mind blowing in terms of scale and what happened. The only knock was the weather–burning hot on day 1, and the rain made buppan kind of miserable. I was also miserable due to physical ailment but that cannot be helped.

Honorable mentions:

  • Anime North Offkai…I still owe a post on this but I have not forgotten you!
  • WUG 2nd Osaka – Great venue and seeing old faces! Osaka is pretty cool.
  • Aisute: Zenzen Aitakatta – The music was just what the doctor ordered
  • Okui Masami Birthday Live – This tripped me way harder than I’ve 15th. I had a nice view of it all too. But the feel is just very different than the other anison lives I’ve been at.
  • AWS events: fhana & Katofuku – Both were great, just short. I’m just glad that I saw fhana live finally, because missing their first solo live while I was in Tokyo would have eat me up way too much as it did all year until then.
  • Trysail Tryangle Harmony public recording (march) – MOCHOOOOOO honto dayooooo let’s kouken MOCHOOOOO

It’s too bad I was so busy this year, I would do a stat post for 10th and ANorth… Maybe…

PS. Does celebrating birthdays at Characro count as events? LOL.

Year-in-review 2015:


Anime Weekend Atlanta 2015: Wrap

Jotting some stuff down before I forget:

food vendor #2

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Wota Hatin’

Happy Birthday Fuka!

This is a write-up of an exemplary eventer. It is also probably the best way to introduce the concept to a wide audience. Just to say you go to cons every weekend or once a month doesn’t mean anything to anyone who hasn’t done it before, so it has to be spelled out. For example, Otaben explains his finances as such:

Yep, I thought, spending around $500 a month on CDs sounds difficult. “Yeah, I bet it can be,” I said as I imagine how this hobby might set him back over time. “Well, I hope I’m not being to brazen to ask, but how much money do you spend in one year?”

Surprisingly, he didn’t hesitate answering for a second. In fact, he looked proud. “Last year I spent about 1,000,000 yen (approximately $10,000 USD). This year, I think it will be more than that. I can openly declare that it will increase proportionately with my income. Now, my maximum limit is 1,000,000 yen. I also have savings and I always try to make sure I have money for other stuff. I don’t spend all of it. Maybe 20 to 30 %.”

“Here is a rough breakdown of that 1,000,000 yen: 400,000 yen for CDs (handshaking event tickets/votes for election), 400,000 yen for transportation and accommodation for events, the rest is spent on goods and other things.”

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Why Otakon 2015 Shrunk

I was reading the ANN Forums thread for this post. Why? Because reading the Otakon boards on the same topic doesn’t get you the same kind of discussion, and I’m not sure where else I can read to see people chime in with their 2c. The key takeaway in the forum was that Bronycon, which is the MLP con that runs in Baltimore just before Otakon (traditionally the week before) had about a 500-people increase. Most people attribute to the decline in Otakon’s attendance between 2014 and 2015 to also several other factors such as the pre-reg issues this and last year, the price increase, and the less-than-stellar guest list, and most of these were unmentioned in the ANN column.

The Bronycon increase is important as a control, because that con, presumably, has a similar age and location demo as Otakon, and I’m assuming it did not have a price hike or a prereg debacle. Maybe there are some factors that made it different than Otakon in the context of this discussion, but it’s hard to see them at a glance.

From WUGBAN 4

That ANN Ask Justin article is basically, fear mongering, according to a certain person who is a big Eva nerd. I partly agree with him after that factoid. Partly only because I don’t think Justin is wrong in his central point, just the way that post came across seemed that way. Maybe it’s just my confirmation bias, but nobody I went to the con with was that concerned about the Baltimore riots in August. We were definitely concerned about it in May, but it helps that I know somebody who works in the City and he is pretty much not concerned since the riot days. I certainly didn’t pay it any mind while I was there, as I never go out of the inner harbor anyway. If that article was fear-monger-y, it was likely unintentional and reflects Justin’s personal biases.

I would have believed aforementioned Eva nerd less if that ANN article had facts to justify that the con attendance dropped not because of other things unrelated to the civil unrest (and I understand why Justin wasn’t thinking about these other things), or in general, based less on hearsay (and not even hearsay of insiders or people in a position to “know”). For example, anecdote about the pool of blood is simply unnecessary and, why is it even there? I can see why some may accuse that article of fear mongering.

The real reason, I think, has more to do with other events and cons. Justin applied his experience with AX and how after years of failure people still came back, and that’s sensible. Despite fare increases, botching pre-reg and at-con reg, screwing up line control, dicking with GOH treatment, endless management drama, and countless other screw-ups, AX kept growing. Maybe this is why he didn’t list any of the factors Otakon goers thought that could attribute to the issue. Unlike any other US cons though, AX is in a very different boat, as there’s nothing quite like it. Now that it has rocketed out in terms of star power, compared to any other North American con, it can afford to keep screwing up and people will continue to return. AX is also located in the largest asian nerd demo region in North America, which guarantees lots of interested attendees at any given year.

Otakon, on the other hand, now seems to fall in line with cons like Anime Boston, ACen, Anime North, and even Anime Next when it comes to guests and attendance. And unlike the US Northeast, and despite the repeated attempts at starting something, SoCal remains firmly in AX’s grasp, as it distinguishes itself from the other non-anime, mega nerd events in the area. Otakon locals can get their fix from established and familiar events like Magfest, Katsucon and Anime USA, and that’s not to mention the smaller ones in the area. People in a 2-hour radius have a lot of options, including cons down south, up to Boston, or even Toronto/Montreal (which both have 20000+ anime cons now!). Even if you go by the numbers, The DC metro area is 3rd largest in the US and the SD/LA metro area is the largest. The demand out west is much larger and less supplied, so to speak, than the one in DC/Baltimore.

And this is a relatively recent thing. Just going back 5-6 years, other than Katsucon, these other events were nascent and unremarkable. As there is only so much nerd money in this pot, and with the new Otakon price hike in 2015 ($100 at door), it’s going to hit a point where people will stop coming because of all these factors, including the persistent crowding due to the con outgrowing the facilities and other perceived negative experiences.

So my hypo is simply that the con-goer landscape in 2015 is drastically different than even 2010. There are more events that vie for our disposable incomes. Con-goers are more sensitive to pricing and other negative factors such as how a con is run. Not to mention, at some level, AX anecdotes don’t apply to Otakon? One common thing that comes up is the increased fees for Otakon as compared to AX. AX 2015 had a $60 entrance fee for 4 days while it hosts paid large events (like the Masquerade). But it’s an apples-and-oranges thing as even if you don’t go to any of the paid events there is plenty else, free, to do at AX. (I mean, %-wise, most AX attendees probably don’t go to these paid events, as the largest of these halls only hold like a 5th of the total attendees?). I’m not entirely convinced that one AX admission dollar goes less far than one Otakon admission dollar. It’s probably close value-wise, which makes the cheaper of the two much more attractive.

Another factor that could have impacted the Otakon attendance is the fact that Otakon this  year ran in July, which is the same month as E3, SDCC and AX. That’s a packed month if you are from the west coast. And I feel the people who are most likely rattled by Baltimore’s rough patch since the riots are most likely people from way out there…