Category Archives: Franchises

March 6, 2026

Umamusume: Beginning of a New Era

By omo

I finally, finally, got to watch it in theaters. On the way home, my playlist rotated to GIRLS’ LEGEND U by chance. This is how it feels, again, to wait and finally fulfill that desire.

It didn’t occur to me at first that the Umamusume feature film, Shinjidai no Tobira, was something you had to see in theaters. I blame that on being exposed to so much lead-up marketing to the film, that desire to watch it as soon as possible–which, with a VPN on U-Next solved a few months after it hit the screens in Japan. I didn’t expect it to be a film that stretches into the contemplative. I would had thought it followed the fierce desire of its protagonist, Jungle Pocket, but the movie was a beast of its own.

Now that it’s finally a thing, which marks the 4th time I’ve watched the film, first I just want to thank REMOW/GAGA for making it happen, and it was not a 1-night event like many other anime movie screenings out here. Pretty sure I missed the last 7 or 8 out of 10 of those in my area, because they’re always happening on a weekend I’m out of town.

Second, as a part of the movie promo, the director, Ken Yamamoto, has done some interviews. I quote the Crunchyroll one here because it’s to the point:

With the mobile game launching in English, the Cinderella Gray anime airing and this film now coming out overseas, Umamusume has had a big year for fans around the world. How does Beginning of a New Era build upon that?

Yamamoto: Since this project was specifically made for the big screen, I feel there is profound meaning in fans experiencing Umamusume in a cinema, especially as a point of connection for fans coming from the mobile game, manga, stage plays, anime, and live concerts.

The world of Umamusume is incredibly vast; how it is perceived can change drastically depending on the lens you view it through. I hope this film contributes to that ever-expanding breadth and offers a new perspective on the franchise.

Having watched it on a PC, a TV, and on a tablet, none of it made as much sense as watching it in theaters. Everything just made the visual language click better, from the sound design to the contrasting lightscapes between the race track, Tachyon’s lab, and Pokke’s memories.

Unfortunately, like most people I don’t have access to Japanese films all the time at my local movie theaters. It seems like half the time I need to watch the said film in Japan, and that really comes down to timing. In this day and age of Netflix and what have you, it’s nice to see that the medium is still the message even if streaming has become the norm. I mean, I don’t need to bring up Cho Kaguya-hime here? Anime in movie theaters is for sure, still a large chunk of that pie, but we’re still not really established in terms of exporting that chain outside of east Asia maybe. When I visited Taiwan earlier last month I realized many Japanese works can be seen in theaters. I don’t mean just normal Japanese movies–that’s actually quite spotty–but things like the HypMic screening that happened recently, various live viewings, and other niche content with established fanbases. America is way, way behind on this front, despite how much we proclaim we may like anime and anime-adjacent media.

Heck, the fact that I had to watch the new Gundam Hathaway chapter in Japan is a huge sign that things are not doing as well as we could, not by a long shot. That said, review to come soon? I don’t know.

PS. Here’s a spoiler-lite quickie on the Hathaway film. Long story short, it’s a good second act in the story where Hathaway drives the camera time but the development is on what depicts the complicated life that Gigi lives. I did think the final scene/sequence was gratuitous in that they had to have that to relieve tension and give the movie something with oomf. It also would be cowardly to do things this way. I thought it would have been fine to have a quiet second act, for a proper SF-y story about the son of Bright Noa and the current-event-y themes this film tackles.

Leave a comment | posted in Gundam, Modern Visual Culture, Umamusume: Pretty Derby

February 24, 2026

Never End Idol

By omo

The 765PRO ALLSTARS+ put on a show in August 2025, for the first time in a long time, with the full cast. You can check out the set lists here.

I was asked to give some words about Never End Idol to Vini so he can put it in a video, which I will link back here when it’s ready to go. But in order to do that, I should write some of that down and organize my thoughts.

As someone who went to it with some trepidation and anticipation, I can say that in the end all of that effort and energy was met with an equally enjoyable and memorable experience, a touchstone performance for the ages. Part of it is what I brought–a bunch of tickets so folks I met on my P journey can share the moment. Part of it is what I … brought … in that with these fan-oriented events, you get as much out of it, to some degree, as you put in. Some Ps put their entire life (or life savings, maybe) into this series, so the payback could be (the focus is on *could*) tremendous, in terms of emotional highs at least. I am not sure that was me even in 2025 terms, but I probably was in that target demographic.

For sure, it was the FOMO, I think, that made NEI worth while. It’s never going to be better than your first Yakusoku, as the logic goes. I’m glad some people got their first Yakusoku finally. Looking back at that memory after Chihaya Budokan, though, I’m not sure about that logic anymore. It’s not about logic, after all, but that’s another post.

Personally, Yakusoku is a pretty amusing thing to talk about. As someone who got into IM@S through the original TV anime and IM@S 2, you would think that meant a lot to me, but I am sure even in 2026 as I write this, it’s still just “that Chihaya song.” I thought the whole thing that went down during 9th tour was, as everyone who witnessed it, an emotional touchstone of the franchise, the moment Chihaya Ps collectively melted into Primordial Puddles of tears. But since I wasn’t there, I don’t really have a handle on it to do anything, to process that event.

Of course, as someone who didn’t go to 9th, it was tainted with a shade of FOMO. It wasn’t even really the thing I was fearing out about–I just wanted to witness in person the peak Hirorin performances during the Nagoya stop. I had more urgent things to miss out on, as it were, that I didn’t really get to think about Yakusoku or feel like I needed to fixate on how Erimingosu had added that page to their legend at the time.

Fast forward to 2025–I got to meet Erimingosu at Acen. That was the weekend when the final piece of the puzzle kind of fell into place. For the short moments I got to talk to Mingosu I was able to get a glimpse why are so many ChihayaPs are earnest tryhards, or the 10 years of history recapped in that silly ending to MOIW 2015. Of course, I had casually followed the two of them over various media forms from SNS to their IM@S and non IM@S works for decades, but I never saw the “heart” of the matter until I saw the two of them interact and each put on their cast member faces for the oversea Producers.

Anyways, the short of it is that at NEI not only I saw the same thing Erimingos saw–which are the happy crying faces of other Producers, but also I sort of better understood how it felt and what it meant. I still think the lead-in to Yakusoku on day 1 was egging it on a tad too much, and I really enjoyed the set list on day 2 more, bias or not. Across both days of NEI, things were much better for the people who were disappointed with Sunrich Colorful. And it is a warning that with IDOLM@STER, we are always a hair’s breadth away from disappointment–because the stakes are always so high, because the fans put so much into it.

But because for everything that I had gone through since I began this journey and for every ounce of energy and money that I spent on this series, I can see that the magic and potential for something legendary is there. It’s always riddled with risk and disappointment, but in the world of entertainment there are few opportunity for legendary experiences, and the 765PRO ALLSTARS+ are one of the few who can deliver.

And no it doesn’t even have that much to do with the great seat I got on day 2, or I got fansa from Hirorin, or that I got TEARS or VOY@GER. I see the very deep cuts NEI had (the crown thing at the end of day 1 was chef-kiss I gotta say.) but that largely missed for me. Thanks to the powers that be I was able to do some uchiage with oversea Ps after day 1. Thanks to the Hilton setup I even had a great time talking about the show and fandom in general on day 2 with Ps who stuck around in the hotel and around the venue. I even was able to chill at the 7th floor bar on day 0. The show went on and on, and it never ended for me, I suppose.

PS. Never End Idol is the first time I put decoration on my hotel window? It was fun so it’s worth doing again. Next time I’ll bring some two-sided tape…

Leave a comment | posted in Conventions and Concerts, Idolmaster, Modern Visual Culture

February 5, 2026

On the Nth Year When Our Hero Passed, YouTube Music Has Charts

By omo

Not so much a promise to come back from a long hiatus, but I have thoughts and I feel their need to be expressed. So something small.

Mrs. Green Apple did the opening song to the latest season of the Frieren TV anime. A relative new comer to some of us, that it rode the major label marketing machine until the depth of COVID pause, then came back with a vengence. Mrs. Green Apple is, in recent years, a frequent resident of the Japanese pop top ten, and even shows up when you triage it to United States only. So, I present to you this graph, hopefully you can infer all that the thoughts I had, had to say.

The line indicates total views on YouTube Music, grouped by their artist handle (so this includes music videos and YouTube Music. Content ID tags? IDK). The line going up? That’s Frieren! That is just Frieren.

The other thought I had was, now you know what a mainstream pop artist looks like on this set of filters, what about some others?

First, a steady barometer of weeb interest. Maybe she’s a tad old now? I feel you, Ms. Hatsune.

For never-dead internet trolls and warriors alike, the latest iteration looks like this:

and

I don’t know what to say. All I can is, why isn’t Bandai Namco Entertainment not releasing Gakumas for EN/global? The question and the answer are right next to each other.

A real Japanese pop star number look maybe closer to this:

It’s still hugely affected by what Americans see, which makes total sense, these are the US charts for Japanese artists, after all.

PS. I showed the artist Miku Hatsune, but not music with her persona embellished by producers using her voice. This is also the same reason why I can’t find good counts for character songs (eg., all of IDOLM@STER outside of Gakumas and maybe Valiv). Somehow they’re all tagged by character as the artist, so it takes manual aggregation to collect data on a brand level. Or in Miku’s case, she is more an instrument sometimes.

2 comments | posted in English Language Modern Visual Fandom, Modern Visual Culture, Seiyuu, Idol, Pop, Souzou no Frieren

June 1, 2025

Gakuen IDOLM@STER 1st Period Harmony Star Impressions

By omo

I attended the Gakumas 1st concerts this weekend. It’s called “1st Period” but it’s actually not the first concert for the media-mix mobile game franchise. It’s just the first show (or 4 shows, spanning 2 weekends) that features the full cast, after the roughly-dated anniversary of the game’s live service a year ago. Since the game (and really before the game was released, including all the lead-up marketing) became available it has done well in the rankings and players generally have good things to say about the latest entry in the IDOLM@STER series. A lot was on the shoulders of the staff and cast to make this hotly-anticipated show a success.

There was a set of tours where 3 cast members form a team and tour Japan’s 3 largest cities (Tokyo, Osaka, Nagoya), each team doing 3 stops within a month, in almost back-to-back months. One of the stops was postponed by a typhoon, while the last set of 3 had a gap until February of this year. The appropriately called “Hajime” Tour needs to be mentioned because this is the cast’s actual first live stage experience, except one member. The tour definitely gave the stage experience to many of the newbies in the Gakumas cast, and more importantly it gave the fans a glimpse of what fresh grasshoppers were like close to a year ago.

The importance (or however little it is) put on seeing the growth of the idols is a core tenant in the design of the game, which various interviews have listed. This is just another aspect I suppose, but I appreciate how they made the live performance aspect parallel to its digital version. Or rather, I appreciate them knowing what it ought to be like on the receiving end.

As a Million P for many years, it feels tortured, it basically feels the opposite of it–things we would love and be hyped about often don’t happen when they ought to, or happens at all. Some things are delayed by over 10 years. Maybe delay is the wrong word, but at some point it just became sort of this deep barrel or well where we are glad to have anything being pulled out of, even though we know the contents can make for something much more.

Anyways, for a good example, when Our Chant dropped on Day Two of Harmony Star, we know (since the SSR) there would be a flag just like how Chiisana Yabou, Wonder Scale and Clumsy Trick all had their props. So Gakumas surprised and delighted us by adding Saki to the picture when she walks in with the flag. In fact, after seeing the Hajime Tour version of Wonder Scale and Chiisana Yabou we already think there would be props, just like how the game versions did. For even more foreshadowing, Harmony Star featured a duet (or trio in one case) of cast members joining in another idol’s solo song (and for this weekend it was limited to the B-side solos) so by the point on the second day when Our Chant happened, it felt like a perfect match when you stick the right jigsaw puzzle piece in the right slot.

For details, here are the links to the official site posts for the show, for posterity, and the usual imas-db links. Onward with the rest.

Continue reading

Leave a comment | posted in Conventions and Concerts, Idolmaster, Modern Visual Culture, Seiyuu, Idol, Pop

May 5, 2025

Anime Events, May Anime, Eventing in May

By omo

Isn’t it wild that Masako Nozawa is appearing at a West Coast convention and you can join her meet and greet for $3500? Anyways, this is just one of the many recent developments I saw today.

Let me start with house keeping, it’s this kind of a post, sorry? First of all, the newsletter is pretty dead since over a year and half ago so that was that. I have links and pages dated 2023 that I have not linked anywhere. Slowly I’m trying to clean those up from my massive number of Chrome tabs. Only 3-400 more to go or something.

For anime, for what it is, the business that it is, you can check out a couple substacks. It’s nice that semi-pros are doing what I always envisioned to exist in the right way. That said I really should continue to write about my own niche–events, and seiyuu, around anime/game/manga etc.

I recently came back from a local convention (Kogaracon) and talking/overhearing some people who attend these events there are definitely a network of local school cons on top of the more profit-driven events. If you know one near you, it helps to support them by showing up. It’s also pretty relaxing to hit a con and be back home the same day, getting all the things you want.

I have a post written up for Kawaiikon and the fan event I helped run for Sally Amaki and Kana Ichinose. Hopefully that comes out before I start my next chain of events starting from Acen in a couple weeks. (This sentence weights on me more than you think.)

I should also put some thoughts down about the upcoming changing of guards with the josei seiyuu wave. I did have this few weeks of break so I can go back to recouping for things. Or rather, from Aceon onward I will be kinda busy for the rest of the summer–like after Labor Day basically.

This means I actually watched a lot of anime in March and April. I went back and basically finished Atri the anime. This season, I actually felt engaged with a number of the offerings. The last two seasons on the other hand was kind of a dull thing. Maybe it’s just I didn’t watch the shows I would enjoy. Or maybe I should watch more Netflix. Anyways, going to list some for this season that I am/will be/had been watching.

  • Lazarus – The show they finally end up making after like 30 years, IDK. A huge miss to be dub only in legit stream means in the US though.
  • Cinderella Grey – Other than Alexandros being there and breaking the combo of Umamusume signing the OP, it’s just as you’d expect. Which is great. Just like the EN game release date is now set.
  • Witch Watch – Possibly my fav this season. It’s a romcom with a pop culture edge and Narichan nailed her role.
  • Maebashi Witches – It’s a kids show that is dressed like a young adult, and it’s oddly amusing to me.
  • Aharen-san – Not sure if I’ll continue in S2, probably will drop if I don’t have the time, given it’s getting stale already.
  • Zatsutabi – It’s ok and one of the three chill anime girls-do-cute-things anime this season (Kadokawa).
  • Summer Pockets – I might save this for later but it’s ok?
  • Aru Majo ga Shinu Made/Once Upon a Witch’s Death – This production is too gucci to, uh, Drop(s).
  • Ballpark de Tsukamaete – Too many baseball seiyuu in this. Also the subject matter is one I like. Oddly enough the main character is the one thing that sticks out.
  • GQuuuuuuX – I enjoyed Beginnings enough, so it’s time to see what Tsurumaki has left for the rest of “us” who aren’t like myself. I mean it’s a gorgeous work already.
  • Apocalypse Hotel – Sold me after 2 eps, just a matter of finding time to keep up.
  • Takamine-san – Probably will still watch, if not to completion.
  • YOUR FORMA – I have a Samsung tablet so this is actually something I can easily pull up on my TV. That said this show feels like a 2010s anime.
  • Rock Lady – This is also an anime kinda made for me, so I feel obliged to continue.
  • Anne Sherley – Surprisingly great, thanks to Honoka’s spirited performance and dialing the grating aspect of this brat to the right level.
  • KOWLOON GENERIC ROMANCE – Also sold me from the start but I feel this is bait… I will wait for the season to end probably to finish.
  • Ossan Kensei/From Old Country Bumpkin to Master Swordsman – I don’t like the harem aspect so not sure how far I’ll get…
  • mono – the highest profile girls-do-cute-things anime this season (Aniplex). I probably will finish it but it’s like an inferior Yurucamp anime reminding you about Yurucamp.
  • Meshi Umashi/Food for the Soul – The third or my favorite cute-girls-do-cute-things this season (PA Works). It’s the reunion of the Non Non Biyori creatives? It is also an original media mix.
  • Yandere Elf – Takamiina in the lead role of this particular character niche that she seems to end up with every time? As an American I don’t even think it fits her that well, but maybe this is a cultural thing. It’s a trashy anime so I might not survive it, but it is short.

Speaking of shorts there is a Uma short and a Lycoris Recoil short, and others that don’t get wide distribution (Kaiju #8 and Frieren)? It’s been a while since I’ve followed so many in one season. Let’s see if I can keep this up.

If I don’t, it is because…Umamusume EN (Steam, and Android/iOS!), and for sure, Gakuen IDOLM@STER. I can’t play Sense for my life but I can play the other two just fine and it’s been a lot of fun. The game’s commu are super enjoyable and as someone who don’t bother most of the time it’s even gotten me to read (almost) all of it. The gameplay is a bit broken at time, and RNG at times, but it’s part of the game and they copied the right things from Slay the Spire, let’s just say.

With the first anniversary later this month I probably will be stuck in this gacha hell for some time. I hope I am not totally bankrupt lol. Uma EN will be right before AX, and AX as usual will conflict with the usual MLTD anniversary event. If Uma EN is going to be the first produce scenario from the JP game, it will be a huge time sink so I don’t know, it’ll suck for a while. At least I know early-game Uma is kind of skippable.

Anyways, feel free to say hi if I run into you at Acen, London, Berlin, Gakumas 1st HS, Dere Okinawa, LiSA NYC, AX, Ado NJ, 765AS, Animethon, Anime NYC, Anisama…and more…

Leave a comment | posted in Bishoujo Gaming, Conventions and Concerts, Gundam, Idolmaster, Modern Visual Culture, Umamusume: Pretty Derby